Good morning, Folks!
Yesterday I received the press release from my contacts at Costa Sunglasses introducing the full release of the King Tide Collection and wanted to pass it along. You can find my photos of the glasses on Instagram (@thesuburbanangler) when I had the chance to check them out at ICAST 2023 this past summer. There are a ton of features crammed into these frames and I really liked the more traditional styling. Check them out if you get the chance, they should be arriving in a shop near you any time now, and let me know what you think.
Have a great day and tight lines!
Costa Sunglasses casts global release of King Tide, the crowning achievement of Costa’s 40 years on the water
Continuing momentum from its premiere, sold out limited edition release, and ‘Best in Show’ Award at ICAST, the full line of King Tide is now available
JUPITER, Fla. (Sept. 12, 2023) – Building off of the success of its limited pre-release, Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, launches the full collection of King Tide, its most advanced and technical sunglass frame to date. Five years in the making, King Tide is a celebration of Costa’s 40 year history on the water, and the culmination of every frame that came before it.
Now available on CostaSunglasses.com and retail partners worldwide, King Tide is built for those who seek performance from their eyewear both on and off the water. For the first time in Costa’s history, this frame is available in two styles – King Tide 6, a six-base frame with a straighter wrap and King Tide 8, a full wrap-around eight base version, giving elite watermen and anglers a choice in style and fit at the highest level of functionality.
Technical specs on both frames include removable side shields for optimal use on and off the water, shark inspired venting to achieve a near impossible zero-fog effect, top of the line sweat management, and the introduction of non-skid hooding to keep your frames exactly where you set them, no matter the conditions. For a behind the scenes look at how these frames came to life, check out the King Tide video here.
Captain Chris Wittman, Co-Founder of Captains for Clean Water, was one of the first pros to put King Tide through the paces in Hawaii, here is what he had to say: “The features, fit, and functionality are second to none, and excelled in every scenario we put them through. From walking bonefish flats, to trolling for wahoo offshore, it is extremely apparent these frames were thoughtfully crafted with the most hardcore anglers and adventurers in mind. From pinnacle products, to supporting an organization rooted in community, Costa does it best. King Tide is a homerun and will be hard to top for years to come.”
This global launch marks the third and final wave of the 40 year celebratory King Tide release, which started in July 2023. King Tide was first available as an avant premiere at select VIP specialty retailers, as a nod to the brick and mortar stores that helped build the Costa brand.
Shortly thereafter, Costa dropped a 40th Anniversary Limited Edition King Tide in a black gold frame and never before seen 580G gold lens. With only 40 frames made in both King Tide 6 and King Tide 8, the $700 collectors items sold out in just over 12 hours. The same week, Costa debuted King Tide at ICAST 2023, where it took home the Best in Show Award in the eyewear category. The coveted award recognizes the sportfishing industry’s innovative and entrepreneurial spirit, and rewards that ingenuity with awards in several categories, including eyewear.
"The moment we've been waiting for all summer is finally here," said John Sanchez, Vice President of Global Product Strategy for Costa Sunglasses. "This frame has been five years in the making and is the product of every lesson we've learned in our 40 year history on the water. The success of our initial launch was more than we could have imagined, as well as the level of psych from pros, partners and the media - it's all been a wild ride, ending in the global release. This frame, and how well it’s been received, is why we love what we do. We are a proud Costa community, united by the water and by a thirst to explore everything it has to offer.”
King Tide is equipped with Costa's cutting-edge polarized 580® glass lens technology, providing exceptional clarity and color enhancement. These scratch-resistant lenses effectively reduce haze and blur, while boosting essential colors for superior definition. Built with Costa's proprietary Bio-Resin, King Tide is also lightweight and maintains the durability necessary for any watery adventure.
About Costa SunglassesAs the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation, as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic initiative, #OneCoast efforts and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.
A great night of fly tying and camaraderie at MCFF as Carl Sanders demonstrated 5 different ways (and a couple variations) to add a weed guard and tail support to our flies. After the demo he led the membership, new and tenured, in tying a simple Crystal Schminnow in which each tier added the weed guard technique of their choice! Many thanks to Carl for taking on the fly tying leadership role and the monumental task of reorganizing the club's tying materials and tools!! As always, all are welcome and I'll be glad to save you a seat!
It was great to be back at the MCFF general meeting last night! We had a good, late-summer turnout that led to great discussions of the state of the Mosquito Lagoon, the upcoming Annual Open House, fishing reports, fly selection and even some casting on the lawn! Looking forward to Tying Night next Monday. As always, All are welcome and I'll be glad to save a seat for you!
I received a new press release from the folks at Hardy this morning! Looks like they're introducing a new line of Saltwater Fly Rods! I hope they'll have them at ICAST, I can't wait to check these out!
Minn Kota Announces New and Upgraded Line of Trolling Motors to Fit Every Angler
Minn Kota’s trusted line of bow-mount trolling motors have been re-designed to help anglers get more out of their time on the water - including QUEST, a powerful new brushless technology platform.
RACINE, Wis. (JUN 26, 2023) – Since 1934 Minn Kota has been known for developing real, fishable features that help anglers explore new water, go further, and put more fish in the boat. The best trolling motors available just got even better with a complete restage of Minn Kota’s bow-mount motor lineup and the introduction of QUEST technology. New and upgraded Ultrex™, Ulterra®, Instinct, Terrova®, Riptide Terrova®, PowerDrive™, and Riptide PowerDrive™ bow mount trolling motors are being reintroduced with a brand new look and updated technology suite full of angler-friendly enhancements.
In addition to all the GPS navigational features anglers have come to expect from Minn Kota like Spot-Lock and Follow-the-Contour, all of these new additions to the motor lineup will feature enhanced boat control tools for anglers – no matter their preferred species. Whether fresh or saltwater and regardless of skill level or pursuit, Minn Kota’s redesigned line of trolling motors has an option for any angler looking for bulletproof reliability and unmatched performance on the water.
New Features for All Bow-Mount Models:
NEW Enhanced GPS Suite Including Drift Mode to allow anglers to spend more time fishing and less time on boat control
Drift Mode: combats current and wind by automatically adjusting speed and direction to keep the boat on a true drift. Drift Mode acts as a gps drift sock eliminating the need for cumbersome ropes or shallow water anchor paddles
One App for Everything – the One-Boat Network App can control everything on the boat from the trolling motor and shallow water anchors to the Humminbird head units
Redesigned and Upgraded Mount to accommodate the additional thrust and torque of the lower unit
Carbon Fiber Infused Shaft for enhanced durability while maintaining flexibility to protect the bow of an angler’s boat
Peak Performance and Efficiency from Updated Propellors which maximize torque throughout the speed range
New lift-assist assembly to make getting the motor in and out of the water effortless (select models)
Real-Time Battery Monitoring System lets anglers know time until empty at a given speed setting and prompts users to enter a power saving eco mode when batteries reach 20% charge
No Loss of Power: constant power throughout the day with no drop in motor performance as battery voltage decreases of the length of a fishing day
One-Boat Network Programmable Button: customized presets to include stow and deploy Minn Kota shallow water anchors, mark a waypoint, or engage autopilot
QUEST Technology availability: Ultrex, Ulterra, Instinct, Terrova, Riptide Terrova
Click HERE to see the new and upgraded line of bow-mount trolling motors in action.
*Compared to 24 volt brushed motor when run at maximum speed setting