Hardy 1912 Perfect Fly Reel -- Press Release 19 Sept 2023

 

INTRODUCING THE 1912 PERFECT FLY REEL BY HARDY FLY FISHING

A tribute to Timeless Craftsmanship and Heritage COLUMBIA, S.C. (Sept. 19, 2023)  — Hardy Fly Fishing, a name synonymous with innovation and master craftsmanship, is proud to announce the release of its latest masterpiece: The 1912 Perfect Fly Reel. A modern rendition of an iconic reel, this piece is set to captivate both anglers and collectors alike. Crafted in the heart of Alnwick, England, by the renowned Hardy Bros master craftsmen, the 1912 Perfect Fly Reel embodies over a century of fly fishing expertise and passion. This reel is not just a fishing tool; it's a piece of history brought to life in the hands of modern anglers. “In every turn and click of the 1912 Perfect Fly Reel, you’ll find a seamless blend of history and modern innovation. At Hardy, our commitment to unparalleled craftsmanship and dedication to the sport is unwavering,” said Jim Murphy, Director of Fly Fishing for Hardy. “This reel is a testament to our journey over the years, capturing the essence of our heritage and the vision for the future in one exquisite piece. It's more than just a reel; it’s a part of the Hardy legacy.” Since its inception, Hardy Fly Fishing has been at the forefront of fly fishing innovation. The original 1912 Perfect reel is a reflection of this legacy — a reel that, in its time, set the standard for reliability and craftsmanship. The reimagined 1912 Perfect Fly Reel is not just a nod to our illustrious past; it’s a celebration of a rich heritage that continues to inspire and shape the future of fly fishing. KEY FEATURES: Iconic 1912 Check Mechanism:  A testament to its original design, providing an unparalleled user experience. Red Agate Line Guard:  A nod to the quality and craftsmanship owned only by Hardy Classic Narrow Spool Design:  Faithfully capturing the timeless aesthetics of its predecessor. Deep Anodized Gunmetal Finish: A robust, sleek finish that ensures longevity and elegance. Material Excellence:  Engineered from bar stock aluminum with a naval brass 1-piece spindle, this reel boasts not only beauty but durability. Available in both left and right-hand models to cater to all angling enthusiasts. Authentic Hardy Reel Pouch:  Each reel is supplied in a soft leather, sheepskin-lined Hardy reel pouch, a luxurious touch for safe storage and transport. MSRP:  The 1912 Perfect Fly Reel is available immediately with an MSRP of $895. For anglers and collectors who cherish the history and legacy of fly fishing, the 1912 Perfect Fly Reel is more than just a reel; it's an embodiment of tradition and innovation, capturing the soul of Hardy Fly Fishing. To learn more information about Hardy Fly Fishing, please click here. ###

Costa Sunglasses King Tide Full Release -- 12 Sept 2023

 Good morning, Folks!

   Yesterday I received the press release from my contacts at Costa Sunglasses introducing the full release of the King Tide Collection and wanted to pass it along.  You can find my photos of the glasses on Instagram (@thesuburbanangler) when I had the chance to check them out at ICAST 2023 this past summer.  There are a ton of features crammed into these frames and I really liked the more traditional styling.  Check them out if you get the chance, they should be arriving in a shop near you any time now, and let me know what you think.

   Have a great day and tight lines!

      -Nick

Costa Sunglasses casts global release of King Tide, the crowning achievement of Costa’s 40 years on the water

Continuing momentum from its premiere, sold out limited edition release, and ‘Best in Show’ Award at ICAST, the full line of King Tide is now available 

JUPITER, Fla. (Sept. 12, 2023) – Building off of the success of its limited pre-release, Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, launches the full collection of King Tide, its most advanced and technical sunglass frame to date. Five years in the making, King Tide is a celebration of Costa’s 40 year history on the water, and the culmination of every frame that came before it. 

Now available on CostaSunglasses.com and retail partners worldwide, King Tide is built for those who seek performance from their eyewear both on and off the water. For the first time in Costa’s history, this frame is available in two styles – King Tide 6, a six-base frame with a straighter wrap and King Tide 8, a full wrap-around eight base version, giving elite watermen and anglers a choice in style and fit at the highest level of functionality. 

Technical specs on both frames include removable side shields for optimal use on and off the water, shark inspired venting to achieve a near impossible zero-fog effect, top of the line sweat management, and the introduction of non-skid hooding to keep your frames exactly where you set them, no matter the conditions. For a behind the scenes look at how these frames came to life, check out the King Tide video here. 

Captain Chris Wittman, Co-Founder of Captains for Clean Water,  was one of the first pros to put King Tide through the paces in Hawaii, here is what he had to say: “The features, fit, and functionality are second to none, and excelled in every scenario we put them through. From walking bonefish flats, to trolling for wahoo offshore, it is extremely apparent these frames were thoughtfully crafted with the most hardcore anglers and adventurers in mind. From pinnacle products, to supporting an organization rooted in community, Costa does it best. King Tide is a homerun and will be hard to top for years to come.” 

This global launch marks the third and final wave of the 40 year celebratory King Tide release, which started in July 2023. King Tide was first available as an avant premiere at select VIP specialty retailers, as a nod to the brick and mortar stores that helped build the Costa brand. 

Shortly thereafter, Costa dropped a 40th Anniversary Limited Edition King Tide in a black gold frame and never before seen 580G gold lens. With only 40 frames made in both King Tide 6 and King Tide 8, the $700 collectors items sold out in just over 12 hours. The same week, Costa debuted King Tide at ICAST 2023, where it took home the Best in Show Award in the eyewear category.  The coveted award recognizes the sportfishing industry’s innovative and entrepreneurial spirit, and rewards that ingenuity with awards in several categories, including eyewear. 

"The moment we've been waiting for all summer is finally here," said John Sanchez, Vice President of Global Product Strategy for Costa Sunglasses. "This frame has been five years in the making and is the product of every lesson we've learned in our 40 year history on the water. The success of our initial launch was more than we could have imagined, as well as the level of psych from pros, partners and the media - it's all been a wild ride, ending in the global release. This frame, and how well it’s been received, is why we love what we do. We are a proud Costa community, united by the water and by a thirst to explore everything it has to offer.”  

King Tide is equipped with Costa's cutting-edge polarized 580® glass lens technology, providing exceptional clarity and color enhancement. These scratch-resistant lenses effectively reduce haze and blur, while boosting essential colors for superior definition. Built with Costa's proprietary Bio-Resin, King Tide is also lightweight and maintains the durability necessary for any watery adventure.

MSRP for King Tide 6 and King Tide 8 starts at $329. For more information about King Tide and Costa’s complete collection of award-winning performance, lifestyle and optical frames, visit Costasunglasses.com. 

About Costa Sunglasses

As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation, as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic initiative, #OneCoast efforts and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.

Uplifting Flyby

 Enjoying a much needed cigar on the balcony this evening and this guy honored me with a flyby! 

MCFF Tying Night -- 21 Aug 23

 A great night of fly tying and camaraderie at MCFF as Carl Sanders demonstrated 5 different ways (and a couple variations) to add a weed guard and tail support  to our flies. After the demo he led the membership, new and tenured, in tying a simple Crystal Schminnow in which each tier added the weed guard technique of their choice! Many thanks to Carl for taking on the fly tying leadership role and the monumental task of reorganizing the club's tying materials and tools!! As always, all are welcome and I'll be glad to save you a seat!

 

Mid Coast Fly Fishers Meeting -- 14 August 2023

 It was great to be back at the MCFF general meeting last night! We had a good, late-summer turnout that led to great discussions of the state of the Mosquito Lagoon, the upcoming Annual Open House, fishing reports, fly selection and even some casting on the lawn! Looking forward to Tying Night next Monday. As always, All are welcome and I'll be glad to save a seat for you!

Core Merino Wool Collection -- Sitka Gear Press Release 17 July 2023

 

SITKA Gear Introduces Core Merino Wool Collection New Merino wool base layers create an intuitive, durable three-tiered system for outdoor enthusiasts

The refreshed Merino base layer collection creates a simple, intuitive and easy-to-shop system featuring all of the properties consumers love about wool with the added value of a more durable, longer lasting ArmorSpun wool material.   BOZEMAN, MT. (July 17, 2023) – Merino wool base layers have long been relied on for key features like temperature regulation, breathability and odor resistance properties, with one drawback—longevity. Now, SITKA, the leader in high-performance hunting apparel, is introducing its new ArmorSpun Merino Wool that allows for the best of both worlds with materials built for rigorous, extended use while maintaining the properties of wool that outdoor adventurers demand in the field.   The Core Merino Collection features a simple, intuitive and easy-to-shop three-tiered system that allows consumers to easily adapt their comfort level given their day-to-day needs. Unlike other wool products, the easy-care Merino fabric is pre-shrunk and can be washed with other active gear with options in three weights - 120 gram, 220 gram and 330 gram - the SITKA Core Merino Collection offers endless possibilities when worn on their own during warmer early season temperatures or as foundational base layers in colder late season weather.   “Merino wool base layers have long been sought out by outdoor enthusiasts for their exceptional qualities. However, longevity has been a common concern,” said Chris Derrick, Product Manager at SITKA Gear. “With our ArmorSpun Merino Wool, we have bridged the gap, creating materials that improve durability while preserving the properties of wool that are indispensable.”     Core Merino 120 Series The Core Merino 120 Series, the lightest of the three series, is expertly designed for demanding outdoor activities. Whether worn independently during early season warmth or as a foundational base layer as temperatures drop, the 120 series offers a range of options, including four men’s and two women’s variations, to suit individual preferences.   Men’s Core Merino 120 LS Crew • Low-profile integrated thumb holes for easy layering • Snag-preventative stitching along sleeves resists abrasion from your pack • Total weight: 6.1 oz. MSRP: $119   Men’s Core Merino 120 SS Crew • Snag-preventative stitching along sleeves resists abrasion from your pack • Total weight: 4.8 oz. MSRP: $89   Men’s Core Merino 120 Hoody • Snag-preventative stitching along sleeves resists abrasion from your pack • Contoured hood for coverage and concealment • Breathable merino wool mesh facemask for concealment • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 8 oz. MSRP: $169   Men’s Core Merino 120 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 4.7 oz. MSRP: $119   Women’s Core Merino 120 LS • Low-profile integrated thumb holes for easy layering • Total weight: 4.4 oz. MSRP: $119   Women’s Core Merino 120 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 3.5 oz. MSRP: $119   Core Merino 220 Series The Core Merino 220 series is built for rigorous use and is the middle of the three weights, making it the most versatile. It’s perfect on its own in mild conditions or as a foundational base layer when the weather gets cold. The 220 series includes three options for men and a half-zip in women's sizes.   Men’s Core Merino 220 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 11.1 oz. MSRP: $199   Men’s Core Merino 220 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 7.8 oz. MSRP: $129   Men’s Core Merino 220 Boxer • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 4.6 oz. MSRP: $60   Women’s Core Merino 220 Half-Zip • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 8.5 oz. MSRP: $199   Core Merino 330 Series The Core Merino 330 series is built for rigorous use and is the warmest of the three weights. Built with a recycled synthetic interior, the result is an ideal foundational base layer that prevents the clammy and itchy feeling often associated with heavyweight wool.   Men’s Core Merino 330 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 15 oz. MSRP: $219   Men’s Core Merino 330 Hoody • Contoured hood for coverage and concealment • Low-profile hand warmer pocket • Breathable merino wool mesh facemask for concealment • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 18.7 oz. MSRP: $249   Men’s Core Merino 330 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 11.3 oz. MSRP: $139   Men’s Core Merino 330 Zip-Off Bottom • ¾-length design eliminates bunching around your boot tops • Full-length side zips make for easy on/off without removing your boots • Color coded waistband tabs for correct alignment of side zippers • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 10.9 oz. MSRP: $159   Women’s Core Merino 330 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 12.4 oz. MSRP: $219   Women’s Core Merino 330 Hoody • Contoured hood for coverage and concealment • Low-profile hand warmer pocket • Breathable merino wool mesh facemask for concealment • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 16.8 oz. MSRP: $249   Women’s Core Merino 330 Legging • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 8.8 oz. MSRP: $139   Merino 330 Glove • Touch screen compatible Ax® Connect thumb and forefinger • Total weight: 2.2 oz. MSRP: $49   Merino 330 Beanie • Total weight: 1.7 oz. MSRP: $40 Available: July 17th, 2023   Learn more about SITKA Gear here.   ### About SITKA Gear SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA enhances the full life experience of the hunter.

HARDY MARKSMAN Z FLY ROD WINS TOP HONOR AT ICAST 2023

 

FOR IMMEDIATE RELEASE   HARDY MARKSMAN Z FLY ROD WINS TOP HONOR AT ICAST Beating out stiff competition, the Hardy Marksman Z captures prestigious Best in Category Win for Fly Fishing Rod at ICAST 2023   ORLANDO, FL. (JULY 12, 2023) – The Hardy Marksman Z Fly Rod, designed to be an angler's ally in the unpredictable and varied challenges of the saltwater environment, has won the prestigious ICAST Best in Category for Fly Rod Award. The Marksman Z, which has been meticulously crafted in partnership with some of the world's finest saltwater guides, seasoned anglers, and industry legends is the perfect tool for your moment in salt. Built with Sintrix FLT that is applied to an updated mandrel design, the Hardy Marksman Z Fly Rod stands up to the most demanding saltwater conditions offering the reliability needed for everything from Gold Cups to Grand Slams and a thousand different challenges in between. Regardless of the changing tides or shifting winds, the Hardy Marksman Z is your steadfast companion in the saltwater world. “The Hardy team spent many hours and days on the water listening to the concerns of our best anglers. We knew we had to replace the Zane Pro, and that was a challenge,” said Jim Murphy, Director of Fly Fishing for Hardy. “We had to develop new materials, new tapers, and test them with the most demanding anglers. The feedback we received was that they could not believe we improved on the Zane Pro. We are happy to maintain our position as the best saltwater fly rod in the world.” Key Features: Sintrix FLT on an updated mandrel design Increased lifting power in the lower section  Reduced overall in-hand weight Easy to load yet fast tip recovery for more accurate casts under pressured situations Hybrid ring specification that blends durability and practicality using both Cerecoil and recoil stripper guides Aluminum uplocking reel seat with easy to grip locking nuts to ensure a solid reel fit MSRP: Starting at $995 Available:  September 2023 Experience the strength, agility and durability of the all-new Hardy Marksman Z Fly Rod and feel the difference in every cast. To learn more about Hardy Fly Fishing, click here. For more information about the 2023 new products from all the Pure Fishing brands, including downloadable press releases, spec sheets, images and logos, click here.                                                            ### About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Gotta Try

 

Yep, I tried it. Yep, lost my fly to a lily pad on the first cast. 

Fin-Nor Eyewear - Pure Fishing Press Release 6 July 2023

 

FOR IMMEDIATE RELEASE

Columbia S.C. (July 6, 2023) - Fin-Nor eyewear enhances fishing capabilities by providing optimal performance and eye protection under the harshest conditions, boasting advanced visibility features for sight fishing and superior lens technology. Purpose-built for anglers, Sportfisher, the newest Fin-Nor sunglasses model, will enter into the New Product Showcase eyewear category at ICAST 2023. Sportfisher redefines comfort and functionality, offering an exceptional visual experience on the water.    Fin-Nor is made for the fishing lifestyle empowering anglers to catch more fish with gear they can rely on. The Sportfisher sunglasses exemplify this commitment to helping people see beneath and beyond with all-day comfort in style.   The Fin-Nor Sportfisher features Lateral Line lens technology engineered to enhance sight without distortion. This technology gives anglers a clear advantage by making it easier to identify what's happening on and beneath the water's surface while reducing eye fatigue. The lenses are designed to decrease blue light transmission and glare, enabling anglers to have exceptional vision in foggy, hazy, or sunny conditions. With the right pair of sunglasses, anglers can improve their chances of a successful fishing experience even under challenging circumstances.   "The Fin-Nor Lateral Line Polarized Polycarbonate lens is built to perform on the water and proven to be 2X more scratch-resistant than our closest competitors*," said Steve Woolf, Category Manager for Fin-Nor. "Inspired by the barriers watermen and women face while pursuing their passion, Fin-Nor delivers superior lens technology designed to perform and provide all-day comfort while lending stylish function."   *Based on the Bayer (Alundum 10-SQ) scratch resistance test by Colts Laboratories.  An oleophobic/hydrophobic coating on both sides of the lens reduces the negative impacts of smudging, dust, and spray to prevent permanent scratching. A 7-layer anti-reflective coating on glass lenses and a 5-layer coating on polycarbonate lenses, which blocks 99.7% of reflections and 100% of UVA and UVB rays The most accurate, distortion-free view of your surroundings that cuts through mist and haze. Fin-Nor has designed the Sportfisher frames with adjustable nose pads, rubber temple tips, and integrated spring hinges to ensure all-day comfort. These features provide a snug but comfortable fit, allowing anglers to wear the sunglasses throughout the day without discomfort. The frames are constructed with lightweight, bio-based grilamid and megol materials, ensuring durability and a barely-there feel, so anglers can focus more on the tasks at hand and spend less time worrying about their sunglasses.   For more information about Fin-Nor Eyewear, please click here.     Sportfisher Models and Styles: Lens options: gray or copper (glass or polycarbonate) Mirror options: blue, green, or silver Frames colors: matte black and matte sienna tortoise Available: Now MSRP: $189-$259   ### About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Hardy Sovereign Fly Reel - Pure Fishing Press Release 6 July 2023

 

FOR IMMEDIATE RELEASE

HARDY REINVENTS A CLASSIC WITH RELEASE OF THE SOVEREIGN FLY REEL Rediscover timeless excellence with the remake of the bestselling Hardy fly reel of all times   COLUMBIA, S.C. (July 6, 2023) – The return of a legend – a reimagined version of the most popular Hardy freshwater fly reel series ever. This highly-anticipated reintroduction marks the first time this Hardy reel, true to its original design and unchanged since the 1970s, is made available to anglers after decades. The remastered Hardy reel features all the hallmarks that made it a favorite amongst the fly angling community, including its famed captivated half-cage design. But the remastered reel doesn’t just rest on its laurels. It comes packed with a host of modern innovations, meticulously engineered in England, to elevate the fishing experience to a new level. One of these cutting-edge advancements is the powerful self-lubricating, sealed disc drag system, exerting over 5lbs of force while remaining super smooth and reliable. This gives the reel an impressive edge, ensuring every catch is managed with confidence, control, and precision. Adding to this is the newly incorporated on/off clicker, allowing for not only ease of adjustment and enhanced precision during casts and retrieves, but the ability to silence the outgoing clicker if preferred. The reel also boasts a fast and tool-free left or right hand selector lever change, as well as dual stainless-steel bearings for an ultra-smooth, ultra-fast retrieve, putting an end to challenging reeling experiences. The Hardy Sovereign Reel will be available in two classic colors – Spitfire and Black, and in four sizes. This offering nods to the original design, reaffirming Hardy's commitment to preserving the timeless aesthetics that our anglers have come to love. "With the reintroduction of this best-selling Hardy reel, we're merging the trusted design of the past with the advanced technology of today," said Jim Murphy, Director of Fly Fishing for Hardy. "We believe in celebrating our history, while constantly innovating for the future, and this reel stands testament to that philosophy." FEATURES: ●    Made by Hardy Bros Master Craftsmen in Alnwick, England ●    Self-lubricating, sealed disc drag system which is smooth and reliable ●    Fast, tool free left or right hand selector lever change ●    Outgoing click can be silenced via a “poachers” switch ●    Engineered from bar stock aluminum ●    Deep anodized finish ●    Supplied in a Hardy neoprene reel pouch MSRP: Starting at $750.00 Available: September 2023 Experience the fusion of nostalgia and innovation with the remastered Hardy Sovereign Reel, and make your freshwater fly fishing experiences that much more memorable. For more information about Hardy Fly Fishing, please click here. ### For an exclusive look at the Hardy Sovereign Fly Reel and the entire lineup of new fly fishing gear from Hardy, please consider joining Hardy and the rest of the Pure Fishing brands for an exclusive preview of its New Product Showcase entries at On the Water from 10 a.m. to 2 p.m. on Tuesday, July 11 at the Orange County Convention Center (OCCC) North Building Ponds. Also join us at the Pure Fishing press conference in Room S310 A-B of the OCCC, at 3:30 p.m. to hear directly from some of the biggest brands in the fresh and saltwater fishing industries. And finally, please consider voting for the Hardy Sovereign Fly Reel at the ICAST New Product Showcase starting Tuesday, July 11. For more information about Hardy, click here. About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

ALL-NEW HARDY MARKSMAN Z FLY ROD - Pure Fishing Press Release 5 July 2023

 I received a new press release from the folks at Hardy this morning!  Looks like they're introducing a new line of Saltwater Fly Rods!  I hope they'll have them at ICAST, I can't wait to check these out!

FOR IMMEDIATE RELEASE

INTRODUCING THE ALL-NEW HARDY MARKSMAN Z FLY ROD Redefining Performance in Saltwater Fishing   COLUMBIA, S.C. (July 5, 2023) – Just in time for those saltwater flats trips, the Hardy Marksman Z Fly Rod is a groundbreaking addition to our premier saltwater rod range. This innovative rod leverages the latest in performance materials to deliver a level of strength, reduced weight, and durability unmatched in the market. The Hardy Marksman Z Fly Rod is designed to be an angler's ally in the unpredictable and varied challenges of the saltwater environment. From calm, early morning runs to windy afternoons, the Hardy Marksman Z ensures an optimal cast, even from an unstable platform.  This rod is designed with a unique blend of feel, power, and recovery, resulting in a product that promises an unrivaled fishing experience. As a hundred pounds of chrome goes airborne, or as six pounds of silver leaves the flat as if fired from a gun, you can be confident that the Marksman Z in your hand can do the job and, of course, the adrenaline rush is guaranteed.  This exceptional blend of characteristics was brought to life through a collaborative design process. In partnership with some of the world's finest saltwater guides, seasoned anglers, and industry legends, we've crafted the Hardy Marksman Z to be the perfect tool for your perfect moment in salt. Built with Sintrix FLT that is applied to an updated mandrel design, the Marksman Z was created with a strong butt section that gives you increased lifting power in the lower section of the rod making it strong enough to pull big fish from cover yet extremely light in the hand. The Hardy Marksman Z Fly Rod stands up to the most demanding saltwater conditions, offering the reliability needed for everything from Gold Cups to Grand Slams and a thousand different challenges in between. Regardless of the changing tides or shifting winds, the Hardy Marksman Z is your steadfast companion in the saltwater world. "We're delighted to introduce the Hardy Marksman Z, the newest addition to our superior range of fishing rods," said Jim Murphy, Director of Fly Fishing for Hardy. "Our goal is to provide anglers with the best possible equipment that can stand up to any condition, and we believe the Hardy Marksman Z Fly Rod exemplifies this commitment." Features:  Sintrix FLT on an updated mandrel design Increased lifting power in the lower section  Reduced overall in-hand weight Easy to load yet fast tip recovery for more accurate casts under pressured situations Hybrid ring specification that blends durability and practicality using both Cerecoil and recoil stripper guides Aluminum uplocking reel seat with easy to grip locking nuts to ensure a solid reel fit MSRP: Starting at $995 Available:  September 2023   Experience the strength, agility and durability of the all-new Hardy Marksman Z Fly Rod and feel the difference in every cast. To learn more about Hardy Fly Fishing, click here. ### For an exclusive look at the Hardy Marksman Z and the entire lineup of new fly fishing gear from Hardy, please consider joining Hardy and the rest of the Pure Fishing brands for an exclusive preview of its New Product Showcase entries at On the Water from 10 a.m. to 2 p.m. on Tuesday, July 11 at the Orange County Convention Center (OCCC) North Building Ponds. Also join us at the Pure Fishing press conference in Room S310 A-B of the OCCC, at 3:30 p.m. to hear directly from some of the biggest brands in the fresh and saltwater fishing industries. And finally, please consider voting for the Hardy Marksman Z at the ICAST New Product Showcase starting Tuesday, July 11. For more information about Hardy, click here.   About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

New Features and Quest Technology for Minn Kota Trolling Motors -- Johnson Outdoors Press Release 26 June 2023

 Good morning folks!
    I just received a Press Release from the folks over at Minn Kota regarding the introduction and upgrades of the trolling motor lineup and thought I'd share it in its entirety here.  Let me know your thoughts on the updates, and if you like seeing the full press release.  I think I'm going to try to post them like this more often.  
  Hope you're all doing well,
    Have a great day and Tight Lines!
       -Nick

Minn Kota Announces New and Upgraded Line of Trolling Motors to Fit Every Angler

Minn Kota’s trusted line of bow-mount trolling motors have been re-designed to help anglers get more out of their time on the water - including QUEST, a powerful new brushless technology platform.

RACINE, Wis. (JUN 26, 2023) – Since 1934 Minn Kota has been known for developing real, fishable features that help anglers explore new water, go further, and put more fish in the boat. The best trolling motors available just got even better with a complete restage of Minn Kota’s bow-mount motor lineup and the introduction of QUEST technology. New and upgraded Ultrex™, Ulterra®, Instinct, Terrova®, Riptide Terrova®, PowerDrive™, and Riptide PowerDrive™ bow mount trolling motors are being reintroduced with a brand new look and updated technology suite full of angler-friendly enhancements.

In addition to all the GPS navigational features anglers have come to expect from Minn Kota like Spot-Lock and Follow-the-Contour, all of these new additions to the motor lineup will feature enhanced boat control tools for anglers – no matter their preferred species. Whether fresh or saltwater and regardless of skill level or pursuit, Minn Kota’s redesigned line of trolling motors has an option for any angler looking for bulletproof reliability and unmatched performance on the water.

New Features for All Bow-Mount Models:

• NEW Enhanced GPS Suite Including Drift Mode to allow anglers to spend more time fishing and less time on boat control 

  • Drift Mode: combats current and wind by automatically adjusting speed and direction to keep the boat on a true drift. Drift Mode acts as a gps drift sock eliminating the need for cumbersome ropes or shallow water anchor paddles

  • Improved Follow-the-Contour functionality: allows for better LakeMaster and CoastMaster integration to stay on the desired course.
     
  • Dodge Mode: allows anglers to quickly leave auto navigation mode to manually steer through waves and around structures and then resume navigating without resetting their route.

• Out of the Box connection to Humminbird via the One-Boat Network by including all necessary adapters required for networking without additional need for setup

• One App for Everything – the One-Boat Network App can control everything on the boat from the trolling motor and shallow water anchors to the Humminbird head units

• Enhanced Built-in 2D Sonar with Dual Spectrum CHIRP adds Humminbird’s unrivaled sonar clarity to every Minn Kota motor

Minn Kota QUEST Technology

Motors with QUEST technology might resemble some of Minn Kota’s most popular and trusted models, but have been completely redesigned from the ground up to tackle the toughest environments.  QUEST motors feature a dual 24 or 36 volt brushless lower unit, a carbon fiber-infused upgraded shaft and reinforced brackets and pivot points. Boasting 30% longer runtime and up to 50% more torque*, these motors are built for the most demanding anglers, helping them get out earlier, stay out later and fish in wind, waves and current that others can’t.

Minn Kota Ultrex, Ulterra, Instinct, Terrova, and Riptide Terrova motors will all now be available with QUEST technology.  With available shaft lengths up to 100”, Riptide Terrova and Instinct QUEST motors were made to tackle the toughest offshore environments on bigger boats than ever before. With improved and upgraded components such as mounts, brackets, shafts, and pivot points, the motors are built to handle the increase in power in the harshest environments. QUEST motors include an upgraded lift assist assembly for effortless stow and deployment, carbon fiber shafts with increased lengths, Auto Park to automatically turn the motor when stowing, new propellers to cut through heavy vegetation while maintaining peak power output and fewer moving parts to prevent unnecessary wear over the life of the product.

New Features for QUEST Models: 

• Dual 24 or 36 volt Brushless Motor with up to 30% longer runtime and 50% greater torque*
  • Up to 30% longer runtime on a single charge provides anglers more time on the water
  • Up to 50% greater torque means more precise control in wind and waves and the ability to shed weeds more effectively

• Redesigned and Upgraded Mount to accommodate the additional thrust and torque of the lower unit

• Carbon Fiber Infused Shaft for enhanced durability while maintaining flexibility to protect the bow of an angler’s boat

• Peak Performance and Efficiency from Updated Propellors which maximize torque throughout the speed range

• New lift-assist assembly to make getting the motor in and out of the water effortless (select models)

• Real-Time Battery Monitoring System lets anglers know time until empty at a given speed setting and prompts users to enter a power saving eco mode when batteries reach 20% charge

• No Loss of Power: constant power throughout the day with no drop in motor performance as battery voltage decreases of the length of a fishing day

• One-Boat Network Programmable Button: customized presets to include stow and deploy Minn Kota shallow water anchors, mark a waypoint, or engage autopilot

• QUEST Technology availability: Ultrex, Ulterra, Instinct, Terrova, Riptide Terrova 

Click HERE to see the new and upgraded line of bow-mount trolling motors in action.

*Compared to 24 volt brushed motor when run at maximum speed setting

About Johnson Outdoors

JOHNSON OUTDOORS FISHING is comprised of the Humminbird®, Minn Kota® and Cannon® brands. Humminbird is a leading global innovator and manufacturer of marine electronics products including fish finders, multifunction displays, autopilots, ice flashers, and premium cartography products. Minn Kota is the world’s leading manufacturer of electric trolling motors, as well as a complete line of shallow water anchors, battery chargers and marine accessories. Cannon is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.

JOHNSON OUTDOORS is a leading global outdoor recreation company that inspires more people to experience the awe of the great outdoors with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Fishing, Diving and Camping.

Visit Johnson Outdoors at www.johnsonoutdoors.com