Core Merino Wool Collection -- Sitka Gear Press Release 17 July 2023

 

SITKA Gear Introduces Core Merino Wool Collection New Merino wool base layers create an intuitive, durable three-tiered system for outdoor enthusiasts

The refreshed Merino base layer collection creates a simple, intuitive and easy-to-shop system featuring all of the properties consumers love about wool with the added value of a more durable, longer lasting ArmorSpun wool material.   BOZEMAN, MT. (July 17, 2023) – Merino wool base layers have long been relied on for key features like temperature regulation, breathability and odor resistance properties, with one drawback—longevity. Now, SITKA, the leader in high-performance hunting apparel, is introducing its new ArmorSpun Merino Wool that allows for the best of both worlds with materials built for rigorous, extended use while maintaining the properties of wool that outdoor adventurers demand in the field.   The Core Merino Collection features a simple, intuitive and easy-to-shop three-tiered system that allows consumers to easily adapt their comfort level given their day-to-day needs. Unlike other wool products, the easy-care Merino fabric is pre-shrunk and can be washed with other active gear with options in three weights - 120 gram, 220 gram and 330 gram - the SITKA Core Merino Collection offers endless possibilities when worn on their own during warmer early season temperatures or as foundational base layers in colder late season weather.   “Merino wool base layers have long been sought out by outdoor enthusiasts for their exceptional qualities. However, longevity has been a common concern,” said Chris Derrick, Product Manager at SITKA Gear. “With our ArmorSpun Merino Wool, we have bridged the gap, creating materials that improve durability while preserving the properties of wool that are indispensable.”     Core Merino 120 Series The Core Merino 120 Series, the lightest of the three series, is expertly designed for demanding outdoor activities. Whether worn independently during early season warmth or as a foundational base layer as temperatures drop, the 120 series offers a range of options, including four men’s and two women’s variations, to suit individual preferences.   Men’s Core Merino 120 LS Crew • Low-profile integrated thumb holes for easy layering • Snag-preventative stitching along sleeves resists abrasion from your pack • Total weight: 6.1 oz. MSRP: $119   Men’s Core Merino 120 SS Crew • Snag-preventative stitching along sleeves resists abrasion from your pack • Total weight: 4.8 oz. MSRP: $89   Men’s Core Merino 120 Hoody • Snag-preventative stitching along sleeves resists abrasion from your pack • Contoured hood for coverage and concealment • Breathable merino wool mesh facemask for concealment • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 8 oz. MSRP: $169   Men’s Core Merino 120 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 4.7 oz. MSRP: $119   Women’s Core Merino 120 LS • Low-profile integrated thumb holes for easy layering • Total weight: 4.4 oz. MSRP: $119   Women’s Core Merino 120 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 3.5 oz. MSRP: $119   Core Merino 220 Series The Core Merino 220 series is built for rigorous use and is the middle of the three weights, making it the most versatile. It’s perfect on its own in mild conditions or as a foundational base layer when the weather gets cold. The 220 series includes three options for men and a half-zip in women's sizes.   Men’s Core Merino 220 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 11.1 oz. MSRP: $199   Men’s Core Merino 220 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 7.8 oz. MSRP: $129   Men’s Core Merino 220 Boxer • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 4.6 oz. MSRP: $60   Women’s Core Merino 220 Half-Zip • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 8.5 oz. MSRP: $199   Core Merino 330 Series The Core Merino 330 series is built for rigorous use and is the warmest of the three weights. Built with a recycled synthetic interior, the result is an ideal foundational base layer that prevents the clammy and itchy feeling often associated with heavyweight wool.   Men’s Core Merino 330 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 15 oz. MSRP: $219   Men’s Core Merino 330 Hoody • Contoured hood for coverage and concealment • Low-profile hand warmer pocket • Breathable merino wool mesh facemask for concealment • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 18.7 oz. MSRP: $249   Men’s Core Merino 330 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 11.3 oz. MSRP: $139   Men’s Core Merino 330 Zip-Off Bottom • ¾-length design eliminates bunching around your boot tops • Full-length side zips make for easy on/off without removing your boots • Color coded waistband tabs for correct alignment of side zippers • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 10.9 oz. MSRP: $159   Women’s Core Merino 330 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 12.4 oz. MSRP: $219   Women’s Core Merino 330 Hoody • Contoured hood for coverage and concealment • Low-profile hand warmer pocket • Breathable merino wool mesh facemask for concealment • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 16.8 oz. MSRP: $249   Women’s Core Merino 330 Legging • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 8.8 oz. MSRP: $139   Merino 330 Glove • Touch screen compatible Ax® Connect thumb and forefinger • Total weight: 2.2 oz. MSRP: $49   Merino 330 Beanie • Total weight: 1.7 oz. MSRP: $40 Available: July 17th, 2023   Learn more about SITKA Gear here.   ### About SITKA Gear SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA enhances the full life experience of the hunter.

HARDY MARKSMAN Z FLY ROD WINS TOP HONOR AT ICAST 2023

 

FOR IMMEDIATE RELEASE   HARDY MARKSMAN Z FLY ROD WINS TOP HONOR AT ICAST Beating out stiff competition, the Hardy Marksman Z captures prestigious Best in Category Win for Fly Fishing Rod at ICAST 2023   ORLANDO, FL. (JULY 12, 2023) – The Hardy Marksman Z Fly Rod, designed to be an angler's ally in the unpredictable and varied challenges of the saltwater environment, has won the prestigious ICAST Best in Category for Fly Rod Award. The Marksman Z, which has been meticulously crafted in partnership with some of the world's finest saltwater guides, seasoned anglers, and industry legends is the perfect tool for your moment in salt. Built with Sintrix FLT that is applied to an updated mandrel design, the Hardy Marksman Z Fly Rod stands up to the most demanding saltwater conditions offering the reliability needed for everything from Gold Cups to Grand Slams and a thousand different challenges in between. Regardless of the changing tides or shifting winds, the Hardy Marksman Z is your steadfast companion in the saltwater world. “The Hardy team spent many hours and days on the water listening to the concerns of our best anglers. We knew we had to replace the Zane Pro, and that was a challenge,” said Jim Murphy, Director of Fly Fishing for Hardy. “We had to develop new materials, new tapers, and test them with the most demanding anglers. The feedback we received was that they could not believe we improved on the Zane Pro. We are happy to maintain our position as the best saltwater fly rod in the world.” Key Features: Sintrix FLT on an updated mandrel design Increased lifting power in the lower section  Reduced overall in-hand weight Easy to load yet fast tip recovery for more accurate casts under pressured situations Hybrid ring specification that blends durability and practicality using both Cerecoil and recoil stripper guides Aluminum uplocking reel seat with easy to grip locking nuts to ensure a solid reel fit MSRP: Starting at $995 Available:  September 2023 Experience the strength, agility and durability of the all-new Hardy Marksman Z Fly Rod and feel the difference in every cast. To learn more about Hardy Fly Fishing, click here. For more information about the 2023 new products from all the Pure Fishing brands, including downloadable press releases, spec sheets, images and logos, click here.                                                            ### About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Gotta Try

 

Yep, I tried it. Yep, lost my fly to a lily pad on the first cast. 

Fin-Nor Eyewear - Pure Fishing Press Release 6 July 2023

 

FOR IMMEDIATE RELEASE

Columbia S.C. (July 6, 2023) - Fin-Nor eyewear enhances fishing capabilities by providing optimal performance and eye protection under the harshest conditions, boasting advanced visibility features for sight fishing and superior lens technology. Purpose-built for anglers, Sportfisher, the newest Fin-Nor sunglasses model, will enter into the New Product Showcase eyewear category at ICAST 2023. Sportfisher redefines comfort and functionality, offering an exceptional visual experience on the water.    Fin-Nor is made for the fishing lifestyle empowering anglers to catch more fish with gear they can rely on. The Sportfisher sunglasses exemplify this commitment to helping people see beneath and beyond with all-day comfort in style.   The Fin-Nor Sportfisher features Lateral Line lens technology engineered to enhance sight without distortion. This technology gives anglers a clear advantage by making it easier to identify what's happening on and beneath the water's surface while reducing eye fatigue. The lenses are designed to decrease blue light transmission and glare, enabling anglers to have exceptional vision in foggy, hazy, or sunny conditions. With the right pair of sunglasses, anglers can improve their chances of a successful fishing experience even under challenging circumstances.   "The Fin-Nor Lateral Line Polarized Polycarbonate lens is built to perform on the water and proven to be 2X more scratch-resistant than our closest competitors*," said Steve Woolf, Category Manager for Fin-Nor. "Inspired by the barriers watermen and women face while pursuing their passion, Fin-Nor delivers superior lens technology designed to perform and provide all-day comfort while lending stylish function."   *Based on the Bayer (Alundum 10-SQ) scratch resistance test by Colts Laboratories.  An oleophobic/hydrophobic coating on both sides of the lens reduces the negative impacts of smudging, dust, and spray to prevent permanent scratching. A 7-layer anti-reflective coating on glass lenses and a 5-layer coating on polycarbonate lenses, which blocks 99.7% of reflections and 100% of UVA and UVB rays The most accurate, distortion-free view of your surroundings that cuts through mist and haze. Fin-Nor has designed the Sportfisher frames with adjustable nose pads, rubber temple tips, and integrated spring hinges to ensure all-day comfort. These features provide a snug but comfortable fit, allowing anglers to wear the sunglasses throughout the day without discomfort. The frames are constructed with lightweight, bio-based grilamid and megol materials, ensuring durability and a barely-there feel, so anglers can focus more on the tasks at hand and spend less time worrying about their sunglasses.   For more information about Fin-Nor Eyewear, please click here.     Sportfisher Models and Styles: Lens options: gray or copper (glass or polycarbonate) Mirror options: blue, green, or silver Frames colors: matte black and matte sienna tortoise Available: Now MSRP: $189-$259   ### About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Hardy Sovereign Fly Reel - Pure Fishing Press Release 6 July 2023

 

FOR IMMEDIATE RELEASE

HARDY REINVENTS A CLASSIC WITH RELEASE OF THE SOVEREIGN FLY REEL Rediscover timeless excellence with the remake of the bestselling Hardy fly reel of all times   COLUMBIA, S.C. (July 6, 2023) – The return of a legend – a reimagined version of the most popular Hardy freshwater fly reel series ever. This highly-anticipated reintroduction marks the first time this Hardy reel, true to its original design and unchanged since the 1970s, is made available to anglers after decades. The remastered Hardy reel features all the hallmarks that made it a favorite amongst the fly angling community, including its famed captivated half-cage design. But the remastered reel doesn’t just rest on its laurels. It comes packed with a host of modern innovations, meticulously engineered in England, to elevate the fishing experience to a new level. One of these cutting-edge advancements is the powerful self-lubricating, sealed disc drag system, exerting over 5lbs of force while remaining super smooth and reliable. This gives the reel an impressive edge, ensuring every catch is managed with confidence, control, and precision. Adding to this is the newly incorporated on/off clicker, allowing for not only ease of adjustment and enhanced precision during casts and retrieves, but the ability to silence the outgoing clicker if preferred. The reel also boasts a fast and tool-free left or right hand selector lever change, as well as dual stainless-steel bearings for an ultra-smooth, ultra-fast retrieve, putting an end to challenging reeling experiences. The Hardy Sovereign Reel will be available in two classic colors – Spitfire and Black, and in four sizes. This offering nods to the original design, reaffirming Hardy's commitment to preserving the timeless aesthetics that our anglers have come to love. "With the reintroduction of this best-selling Hardy reel, we're merging the trusted design of the past with the advanced technology of today," said Jim Murphy, Director of Fly Fishing for Hardy. "We believe in celebrating our history, while constantly innovating for the future, and this reel stands testament to that philosophy." FEATURES: ●    Made by Hardy Bros Master Craftsmen in Alnwick, England ●    Self-lubricating, sealed disc drag system which is smooth and reliable ●    Fast, tool free left or right hand selector lever change ●    Outgoing click can be silenced via a “poachers” switch ●    Engineered from bar stock aluminum ●    Deep anodized finish ●    Supplied in a Hardy neoprene reel pouch MSRP: Starting at $750.00 Available: September 2023 Experience the fusion of nostalgia and innovation with the remastered Hardy Sovereign Reel, and make your freshwater fly fishing experiences that much more memorable. For more information about Hardy Fly Fishing, please click here. ### For an exclusive look at the Hardy Sovereign Fly Reel and the entire lineup of new fly fishing gear from Hardy, please consider joining Hardy and the rest of the Pure Fishing brands for an exclusive preview of its New Product Showcase entries at On the Water from 10 a.m. to 2 p.m. on Tuesday, July 11 at the Orange County Convention Center (OCCC) North Building Ponds. Also join us at the Pure Fishing press conference in Room S310 A-B of the OCCC, at 3:30 p.m. to hear directly from some of the biggest brands in the fresh and saltwater fishing industries. And finally, please consider voting for the Hardy Sovereign Fly Reel at the ICAST New Product Showcase starting Tuesday, July 11. For more information about Hardy, click here. About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

ALL-NEW HARDY MARKSMAN Z FLY ROD - Pure Fishing Press Release 5 July 2023

 I received a new press release from the folks at Hardy this morning!  Looks like they're introducing a new line of Saltwater Fly Rods!  I hope they'll have them at ICAST, I can't wait to check these out!

FOR IMMEDIATE RELEASE

INTRODUCING THE ALL-NEW HARDY MARKSMAN Z FLY ROD Redefining Performance in Saltwater Fishing   COLUMBIA, S.C. (July 5, 2023) – Just in time for those saltwater flats trips, the Hardy Marksman Z Fly Rod is a groundbreaking addition to our premier saltwater rod range. This innovative rod leverages the latest in performance materials to deliver a level of strength, reduced weight, and durability unmatched in the market. The Hardy Marksman Z Fly Rod is designed to be an angler's ally in the unpredictable and varied challenges of the saltwater environment. From calm, early morning runs to windy afternoons, the Hardy Marksman Z ensures an optimal cast, even from an unstable platform.  This rod is designed with a unique blend of feel, power, and recovery, resulting in a product that promises an unrivaled fishing experience. As a hundred pounds of chrome goes airborne, or as six pounds of silver leaves the flat as if fired from a gun, you can be confident that the Marksman Z in your hand can do the job and, of course, the adrenaline rush is guaranteed.  This exceptional blend of characteristics was brought to life through a collaborative design process. In partnership with some of the world's finest saltwater guides, seasoned anglers, and industry legends, we've crafted the Hardy Marksman Z to be the perfect tool for your perfect moment in salt. Built with Sintrix FLT that is applied to an updated mandrel design, the Marksman Z was created with a strong butt section that gives you increased lifting power in the lower section of the rod making it strong enough to pull big fish from cover yet extremely light in the hand. The Hardy Marksman Z Fly Rod stands up to the most demanding saltwater conditions, offering the reliability needed for everything from Gold Cups to Grand Slams and a thousand different challenges in between. Regardless of the changing tides or shifting winds, the Hardy Marksman Z is your steadfast companion in the saltwater world. "We're delighted to introduce the Hardy Marksman Z, the newest addition to our superior range of fishing rods," said Jim Murphy, Director of Fly Fishing for Hardy. "Our goal is to provide anglers with the best possible equipment that can stand up to any condition, and we believe the Hardy Marksman Z Fly Rod exemplifies this commitment." Features:  Sintrix FLT on an updated mandrel design Increased lifting power in the lower section  Reduced overall in-hand weight Easy to load yet fast tip recovery for more accurate casts under pressured situations Hybrid ring specification that blends durability and practicality using both Cerecoil and recoil stripper guides Aluminum uplocking reel seat with easy to grip locking nuts to ensure a solid reel fit MSRP: Starting at $995 Available:  September 2023   Experience the strength, agility and durability of the all-new Hardy Marksman Z Fly Rod and feel the difference in every cast. To learn more about Hardy Fly Fishing, click here. ### For an exclusive look at the Hardy Marksman Z and the entire lineup of new fly fishing gear from Hardy, please consider joining Hardy and the rest of the Pure Fishing brands for an exclusive preview of its New Product Showcase entries at On the Water from 10 a.m. to 2 p.m. on Tuesday, July 11 at the Orange County Convention Center (OCCC) North Building Ponds. Also join us at the Pure Fishing press conference in Room S310 A-B of the OCCC, at 3:30 p.m. to hear directly from some of the biggest brands in the fresh and saltwater fishing industries. And finally, please consider voting for the Hardy Marksman Z at the ICAST New Product Showcase starting Tuesday, July 11. For more information about Hardy, click here.   About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.