Wednesday, September 20, 2023

Hardy 1912 Perfect Fly Reel -- Press Release 19 Sept 2023



A tribute to Timeless Craftsmanship and Heritage

COLUMBIA, S.C. (Sept. 19, 2023)  — Hardy Fly Fishing, a name synonymous with innovation and master craftsmanship, is proud to announce the release of its latest masterpiece: The 1912 Perfect Fly Reel. A modern rendition of an iconic reel, this piece is set to captivate both anglers and collectors alike.

Crafted in the heart of Alnwick, England, by the renowned Hardy Bros master craftsmen, the 1912 Perfect Fly Reel embodies over a century of fly fishing expertise and passion. This reel is not just a fishing tool; it's a piece of history brought to life in the hands of modern anglers.

In every turn and click of the 1912 Perfect Fly Reel, you’ll find a seamless blend of history and modern innovation. At Hardy, our commitment to unparalleled craftsmanship and dedication to the sport is unwavering,” said Jim Murphy, Director of Fly Fishing for Hardy. “This reel is a testament to our journey over the years, capturing the essence of our heritage and the vision for the future in one exquisite piece. It's more than just a reel; it’s a part of the Hardy legacy.

Since its inception, Hardy Fly Fishing has been at the forefront of fly fishing innovation. The original 1912 Perfect reel is a reflection of this legacy — a reel that, in its time, set the standard for reliability and craftsmanship. The reimagined 1912 Perfect Fly Reel is not just a nod to our illustrious past; it’s a celebration of a rich heritage that continues to inspire and shape the future of fly fishing.


  • Iconic 1912 Check Mechanism:  A testament to its original design, providing an unparalleled user experience.

  • Red Agate Line Guard:  A nod to the quality and craftsmanship owned only by Hardy

  • Classic Narrow Spool Design:  Faithfully capturing the timeless aesthetics of its predecessor.

  • Deep Anodized Gunmetal Finish: A robust, sleek finish that ensures longevity and elegance.

  • Material Excellence:  Engineered from bar stock aluminum with a naval brass 1-piece spindle, this reel boasts not only beauty but durability.

  • Available in both left and right-hand models to cater to all angling enthusiasts.

  • Authentic Hardy Reel Pouch:  Each reel is supplied in a soft leather, sheepskin-lined Hardy reel pouch, a luxurious touch for safe storage and transport.

MSRP:  The 1912 Perfect Fly Reel is available immediately with an MSRP of $895.

For anglers and collectors who cherish the history and legacy of fly fishing, the 1912 Perfect Fly Reel is more than just a reel; it's an embodiment of tradition and innovation, capturing the soul of Hardy Fly Fishing.

To learn more information about Hardy Fly Fishing, please click here.


Wednesday, September 13, 2023

Costa Sunglasses King Tide Full Release -- 12 Sept 2023

 Good morning, Folks!

   Yesterday I received the press release from my contacts at Costa Sunglasses introducing the full release of the King Tide Collection and wanted to pass it along.  You can find my photos of the glasses on Instagram (@thesuburbanangler) when I had the chance to check them out at ICAST 2023 this past summer.  There are a ton of features crammed into these frames and I really liked the more traditional styling.  Check them out if you get the chance, they should be arriving in a shop near you any time now, and let me know what you think.

   Have a great day and tight lines!


Costa Del Mar

Costa Sunglasses casts global release of King Tide, the crowning achievement of Costa’s 40 years on the water

Continuing momentum from its premiere, sold out limited edition release, and ‘Best in Show’ Award at ICAST, the full line of King Tide is now available 

JUPITER, Fla. (Sept. 12, 2023) – Building off of the success of its limited pre-release, Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, launches the full collection of King Tide, its most advanced and technical sunglass frame to date. Five years in the making, King Tide is a celebration of Costa’s 40 year history on the water, and the culmination of every frame that came before it. 

Now available on and retail partners worldwide, King Tide is built for those who seek performance from their eyewear both on and off the water. For the first time in Costa’s history, this frame is available in two styles – King Tide 6, a six-base frame with a straighter wrap and King Tide 8, a full wrap-around eight base version, giving elite watermen and anglers a choice in style and fit at the highest level of functionality. 

Technical specs on both frames include removable side shields for optimal use on and off the water, shark inspired venting to achieve a near impossible zero-fog effect, top of the line sweat management, and the introduction of non-skid hooding to keep your frames exactly where you set them, no matter the conditions. For a behind the scenes look at how these frames came to life, check out the King Tide video here

Captain Chris Wittman, Co-Founder of Captains for Clean Water,  was one of the first pros to put King Tide through the paces in Hawaii, here is what he had to say: “The features, fit, and functionality are second to none, and excelled in every scenario we put them through. From walking bonefish flats, to trolling for wahoo offshore, it is extremely apparent these frames were thoughtfully crafted with the most hardcore anglers and adventurers in mind. From pinnacle products, to supporting an organization rooted in community, Costa does it best. King Tide is a homerun and will be hard to top for years to come.” 

This global launch marks the third and final wave of the 40 year celebratory King Tide release, which started in July 2023. King Tide was first available as an avant premiere at select VIP specialty retailers, as a nod to the brick and mortar stores that helped build the Costa brand. 

Shortly thereafter, Costa dropped a 40th Anniversary Limited Edition King Tide in a black gold frame and never before seen 580G gold lens. With only 40 frames made in both King Tide 6 and King Tide 8, the $700 collectors items sold out in just over 12 hours. The same week, Costa debuted King Tide at ICAST 2023, where it took home the Best in Show Award in the eyewear category.  The coveted award recognizes the sportfishing industry’s innovative and entrepreneurial spirit, and rewards that ingenuity with awards in several categories, including eyewear. 

"The moment we've been waiting for all summer is finally here," said John Sanchez, Vice President of Global Product Strategy for Costa Sunglasses. "This frame has been five years in the making and is the product of every lesson we've learned in our 40 year history on the water. The success of our initial launch was more than we could have imagined, as well as the level of psych from pros, partners and the media - it's all been a wild ride, ending in the global release. This frame, and how well it’s been received, is why we love what we do. We are a proud Costa community, united by the water and by a thirst to explore everything it has to offer.”  

King Tide is equipped with Costa's cutting-edge polarized 580® glass lens technology, providing exceptional clarity and color enhancement. These scratch-resistant lenses effectively reduce haze and blur, while boosting essential colors for superior definition. Built with Costa's proprietary Bio-Resin, King Tide is also lightweight and maintains the durability necessary for any watery adventure.

MSRP for King Tide 6 and King Tide 8 starts at $329. For more information about King Tide and Costa’s complete collection of award-winning performance, lifestyle and optical frames, visit

About Costa Sunglasses

As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation, as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic initiative, #OneCoast efforts and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.