Hobie® Eyewear Partners with Field & Stream -- Press Release 16 Sept 2024

Hobie® Eyewear Partners with Field & Stream for Exclusive Collaboration at Field & Stream Music Festival

Oceanside, CA (September 16, 2024) – Hobie® Eyewear, the trusted name in premium sunglasses since 1982, is proud to announce its collaboration with Field & Stream, one of America’s most iconic outdoor brands. This partnership will be unveiled at the highly anticipated Field & Stream Music Festival, where attendees will have the first opportunity to purchase two new exclusive styles—Pioneer and Frontier—designed to celebrate the shared love for the outdoors that both brands embody.

Hobie® Eyewear Pioneer

Hobie® Eyewear Frontier

Exclusive On-Site Activations at the Field & Stream Music Festival Attendees at the Field & Stream Music Festival will be treated to a range of exciting activations hosted by Hobie® Eyewear, including: Hunt Club Vendor Village Sales: Be among the first to purchase the Pioneer and Frontier sunglasses, which are available exclusively at the festival. Floating Sunglasses Demo: Experience the innovative design of Hobie® Eyewear’s floating sunglasses at the “Ugly Pond” demo station, where you can try them out while fishing. The Floating Collection will also be available to demo by those who booked a fishing excursion at the Trophy Bass Pond, offering the chance to fish from Hobie® kayaks. Photo Opportunity with Hobart the Duck: Do not miss a fun photo opportunity with Hobart the Duck, Hobie® Eyewear’s 16-foot-tall mascot.

As Hobie® Eyewear continues to innovate and expand its product line, the collaboration with Field & Stream marks an exciting new chapter in the brand’s history. It brings two Americana icons together to celebrate the outdoors. Explore the collection at  www.hobieeyewear.com or www.eyeking.com for more information.

1921 Wide Spool Perfect Fly Reel -- Press Release 10 Sept 2024

 

FOR IMMEDIATE RELEASE Hardy Perfects the Perfect: The 1921 Wide Spool Perfect Fly Reel Gets an Upgrade

COLUMBIA, S.C. (Sept 10, 2024) - For over 135 years, Hardy has been the name synonymous with “Perfect” fly reels. Never content, the Hardy engineers consistently strive for enhancements in their search for true perfection. Today, Hardy is excited to announce the latest addition to its legendary lineup: the upgraded 1921 Wide Spool Perfect fly reel. Already celebrated as the epitome of excellence in fly fishing reels, this iconic reel has been finely tuned to offer even greater precision, durability, and versatility – enhanced with a nod to the past, ensuring that it remains, well, perfect for years to come. At the core of this upgraded model is the 1921 Perfect check mechanism, a signature feature that has long been celebrated for its precision and reliability among fly fishing aficionados. This classic mechanism has been refined to offer smoother performance, ensuring that anglers continue to enjoy the seamless experience they have come to expect from the Hardy Perfect. The polished brass/bright nickel-plated revolving line guard is a showpiece and adds a nod to the past when old fly lines would pick up debris and degrade the line guard. While a revolving line guard isn’t necessary with today’s modern fly lines, this added touch is the perfect addition marrying historical charm with Hardy’s impeccable craftsmanship. But it’s not just the mechanics that make this reel stand out. The two-toned anodized finish, inspired by the elegant designs of the 1930’s, adds a layer of sophistication and durability, ensuring that the 1921 Wide Spool Perfect is as tough as it is stylish. This upgraded finish complements the reel’s construction, which features bar stock aluminum and a naval brass one-piece spindle – ingredients that make it a reel worth passing down for generations to come. The 1921 Wide Spool Perfect is available in quarter inch size increments starting at 3” and going to 4” and come in both right- and left-hand models. Whether you target small wild trout or bigger game, there’s a Perfect for every purpose. And when it’s time to pack it up and go home for the day, the reel comes housed in a soft leather, sheepskin-lined Hardy reel pouch – keeping your Perfect in pristine condition. With the latest upgrade, Hardy has once again perfected perfection. The 1921 Wide Spool Perfect is a blend of tradition and innovation, allowing anglers to enjoy the best of Hardy’s heritage while benefiting from today’s modern advancements. HARDY 1921 WIDE SPOOL PERFECT KEY FEATURES • 1921 Perfect check mechanism • Revolving line guard • Classic wide spool design • Machined from bar stock aluminum with navel brass 1pc spindle • Deep anodized two-tone finish • Available in left- and right-hand wind models • Supplied in a soft leather, sheepskin-lined Hardy reel pouch MSRP: $795.00 - 895.00 AVAILABLE: September 2024 For more information about Hardy products, visit www.HardyFishing.com.

Initial Product Testing: FujiNon Techno-Stabi Binoculars

 

Did some product testing this weekend and reminded myself that it's quite tough to not look goofy doing this sort of thing. However, I'm really NOT looking forward to sending these binoculars back, they are incredible!! More info soon!!

The Hardy Resonate: A New Era of Lightweight Precision - Press Release 28 Aug 2024

 

FOR IMMEDIATE RELEASE The Hardy Resonate: A New Era of Lightweight Precision Hardy blends tradition with innovation in its newest lightweight offering perfect for light lines

COLUMBIA, S.C. (August 28, 2024) – Hardy, the name synonymous with fly fishing excellence for over a century, announces the launch of the Resonate, the newest addition to their lineup of freshwater fly reels. The Resonate is not just another fly reel; it is the culmination of Hardy’s ongoing dedication to innovation and tradition, combining lightweight precision with the classic craftsmanship that has defined the Hardy brand for generations. Hardy has long been celebrated for its iconic click check reels, which have graced the hands of discerning anglers around the world. The Resonate takes this legacy a step further, delivering what is arguably their finest lightweight performance reel yet. Blending durability, performance, and that unmistakable Hardy sound, the Resonate brings to life a reel that truly lives up to its name – it resonates with the heartbeat of angling tradition.  The Resonate features a large arbor design, meticulously machined from bar stock aluminum to ensure a perfect balance of strength and lightness. The innovative adjustable click check system, fitted with all-metal load-bearing components, offers anglers total control, whether they’re battling a small stream trout or a big river’s wild steelhead. And with a simple, quick left-to-right conversion, the Resonate is as versatile as it is elegant. At the heart of the Resonate is a commitment to performance without compromise. This reel is designed to be the lightest and most reliable freshwater option available, making it ideal for light line fishing styles. The enclosed line guard frame prevents thin lines, mono rigs, and long leaders from slipping between the frame and spool, while the low startup inertia protects light tippets. The click check mechanism has the largest range of drag adjustability of any performance click check reel Hardy has ever made, making the Resonate as functional as it is beautiful.  For many anglers, the sound of a Hardy reel is as much a part of the experience as the catch. The Resonate preserves this aspect with its adjustable click check mechanism, producing that classic Hardy sound – a sound that not only echoes across rivers but resonates deeply with those who appreciate the finer things in life. The Hardy Resonate is available in three sizes (3000, 4000, and 5000) to cover light weights 1 through 5, Whether you’re a well-seasoned angler or new to the sport, the Resonate is designed to enhance your experiences with the perfect blend of tradition and modern performance. HARDY RESONATE KEY FEATURES • Lightweight but durable design • Enclosed line guard frame • Adjustable click check mechanism • Low start up inertia • Push off spool release • Simple left/right conversion MSRP: $330.00 AVAILABLE: September 2024 For more information about Hardy products, visit www.HardyFishing.com.

Norsk Lithium Press Release -- 5 August 2024

 

FOR IMMEDIATE RELEASE

Learn More About Norsk Lithium® and Join the Waitlist Now

Staggering Enthusiasm for New Norsk Lithium® Products at ICAST 2024 Creates Huge Demand For More Information – Here’s the Intel!

New Hope, Minn. (August 5, 2024) – ICAST 2024 was a truly electric show for Norsk Lithium® in Orlando, July 16 – 19. Dealers, wholesalers, distributors, media, pro anglers, guides and charter captains were all in consensus – the new Norsk Lithium battery designs showcased angler-friendly features that could only have been conceived by anglers themselves. The Norsk Lithium team has decades of experience fighting power issues on the water and in real-world situations; the only kind of knowledge that could have given birth to such a spot-on, problem-solving product line. As such, the company heard a lot of positivity about the paradigm-changing battery designs poised to make fishing easier, better, and more powerful for all anglers. “It was an awesome ICAST,” says Norsk VP of Strategy & Development, James Holst. “The new product releases—the batteries, the DC to DC chargers, improved features and functionality, were all incredibly well-received and the excitement was palpable.” Now, one of the most common questions the company is receiving is: ‘Where can we get additional product information and when will everything be available?’ The answer to the first part couldn’t be easier. Simply visit www.norsklithium.com and you will experience the most advanced battery lineup yet!

With regards to the second part of the question, the ground-breaking Norsk Lithium products will be available 4th quarter (fall), but consumers can sign up to ‘The Waitlist’ to receive product updates with additional information, including availability updates. Simply choose the product of interest, click “Waitlist” and enter your e-mail. It’s that easy! If you join the Waitlist, the moment the products become available, you will receive an e-mail directing you to the purchase process to be one of the first boaters or anglers to benefit from Norsk’s new, problem-solving battery and charger designs. “From our Deep Sleep technology, Emergency Start Reserve, dual voltage options for trolling motor and forward-facing sonar off one battery, and a host of other features, including the 10 year + 2 year warranty, took a lot of people by surprise at ICAST,” adds Holst.  “People thought they knew everything they needed to know about what a lithium battery was capable of and I think we totally reset expectations. As our saying goes ‘you don’t know lithium, until you know Norsk Lithium!’” NEW NORSK LITHIUM TECHNOLOGIES RE-CAP Re-capping the company’s new technologies, Holst reiterates that the response couldn’t have been better at ICAST 2024 as the company demonstrated an entirely new paradigm of design-by-anglers-for-anglers features to combat age-old power issues unaddressed by other lithium battery companies. For example, Norsk’s solution to batteries discharging in storage, at the dock, or in the garage: Deep Sleep™ technology.

True: One of the most maddening, frustrating and time-consuming problems any boat owner can ever be forced to deal with is having to track down a passive or phantom draw that slowly and painfully sucks the energy out of boat batteries when the boat is in storage or simply off-the-water. Sometimes these low amp draws point back to faulty wiring that needs to be painstakingly tracked down and rewired. At other times, the source of the problem is the boat owner themselves. Ever accidentally left a radio or light on in your boat? Or perhaps you’ve forgotten to turn off all the master power switches? Yeah, we’ve done that more times than we care to admit and our oversight typically resulted in a boatload of dead batteries which is why we knew we needed to come up with a fix that would address the problem and provide an “easy button” solution. “So we came up with the Deep Sleep concept, where we can use the BMS that sits on top of the battery to make it really easy for users to shut down every battery or selected groups of batteries in their boat through the Guardian™ app with the simple touch of a button,” says Holst. “Press the button in the app, and selected batteries go into Deep Sleep, stopping current from hitting the battery terminals. This also makes sure that if your boat has any parasitic voltage draws that your batteries aren’t going to drain when docked, in the parking lot, or long-term storage,” offers Holst. Holst elaborates: “And instead of having to crawl through your compartments and flip switches—we typically remember the master switches immediately after the cover is safely and securely on the boat—you can stand by the side of your boat looking like the smartest guy at the launch, hit one button in the Guardian App, and presto, all the batteries disconnect power to the terminals in an instant. Same thing for waking them back up when you’re ready to hit the water. Just open the Norsk Guardian™ app and tap a button. That’s just another example of how we’ve made our new batteries more efficient and user-friendly.” But what if you forget your phone or want to do it manually? Norsk Lithium has gone yet another step further by building in a Power Management Button right into the top of each battery.

“You’ve got a built-in State of Charge (SOC) battery meter built into the top of the battery case. You’re going to get a SOC read-out with a quick push of the battery management button which provides a quick visual check of the battery’s status without the need for the App on your phone. That same battery management button will also give you the opportunity to wake up the battery from Deep Sleep. A simple tap of the button and your battery wakes from Deep Sleep and you’re ready to roll. But our commitment to innovation doesn’t end with Deep Sleep. For example, most experienced anglers carry a jump pack in the boat to ensure they can start their big motor if needed. Get this: Norsk has eliminated the need for this with their new product design.

“Instead of anglers having to dig out a jump pack that all too often gets left at home, to eliminate the chance that the starting battery can be so deeply discharged that there’s not enough juice left to start the outboard, we built in an Emergency Start Reserve (ESR) right into our new line of starting batteries. 25% of the battery’s capacity is set aside, almost like an internal starting pack that you’ll never forget on the kitchen counter, so the angler can avoid ever being caught on the water or at the landing with a dead starting battery ever again! To access the Emergency Start Reserve you have the option to do so in the Norsk Guardian™ App or by pressing and holding the Battery Management button for 5 seconds. With the touch of a button you go from being dead on the water to running across the lake with the wind in your hair! With our new batteries, an angler will never get caught by surprise on the water with a dead starting battery.”   Norsk Lithium Exclusive - Dual Voltage Batteries

How about a 36V 60Ah Deep Cycle battery for your trolling motor with… what’s that? A second set of terminals? Yup. Norsk Lithium is introducing the first dual voltage battery to the marine marketplace in response to the overwhelming consumer demand for batteries that can power their sonar modules at higher voltages. Remember, the operating voltage range of a sonar module, regardless of brand, is in excess of 30V, so feeding these power-hungry devices 28V, instead of the standard 12V, allows them to run more efficiently, offer longer runtimes when compared to a 12V battery due to the lower amp draw, and many feel better overall performance of their sonar system as a whole. Now, in most scenarios users chasing higher voltage solutions are forced to implement complicated wiring, additional power shut off switches, and external voltage regulators to provide higher voltage power. You won’t find any of that run-around over here. With Norsk Lithium’s Dual Voltage 36V 60Ah Deep Cycle, providing 28V of clean, consistent, regulated power is as simple as attaching the red wire from your sonar module to the positive 28V terminal and the black wire from the sonar wire to the negative 28V terminal and you’re ready to hit the water. All the power regulation, power management, and fancy wiring is handled INSIDE the battery. Did we mention we like to use our engineering prowess to solve problems and make things easier for anglers? “Our mission is to make ownership of Norsk Lithium batteries enjoyable through increased efficiency and their ability to solve problems for you. We’re continually asking ourselves how our batteries can do more than provide power. We want to make boating better, easier, more user-friendly and you can see that in everything we’re doing right now with the new line of marine batteries” reiterates Holst. Holst concludes: “What’s really exciting is not only this new line of products and unprecedented design and technologies, but our forward-looking engineering, which promises to stay ahead of the cutting edge as we move forward into the ever-changing landscape of fishing in today’s world.” At the end of the day, when you compare Norsk Lithium’s laundry list of new, high-tech features, it’s painfully clear. Norsk is at the head of the pack when it comes to competition in the marine lithium battery space. If you’re not using green, you’re not using the be-all, end-all.

Pelican International Wins the “Boats and Watercraft” Category -- 18 July 2024

 FOR IMMEDIATE RELEASE

Pelican International Wins the “Boats and Watercraft” Category with the 

Wilderness Systems Tactical Pro 128 at ICAST 2024

Orlando, FL – July 18, 2024 – Pelican International is proud to announce that the 

Wilderness Systems Tactical Pro 128 fishing kayak has won the best “Boat and 

Watercraft” award at ICAST 2024, the premier destination for sportfishing manufacturers 

and dealers. This prestigious honor was presented during the New Product Showcase 

Industry Awards Reception held on July 17, at the Orange County Convention Center. 

ICAST, the world's largest sportfishing trade show, showcases the latest innovations in 

gear, tackle, accessories, and apparel, and the ICAST awards set the highest standard in 

the industry, coveted by all.

“This award is the gold standard in our industry—it's what everyone strives for. Winning 

the “Best of Category” award underscores our commitment to excellence and innovation 

in designing high-performance watercraft for anglers,” said Scott Byers, Wilderness 

Systems’ Product Manager at Pelican International.

“We are thrilled to receive this recognition for the Wilderness Systems Tactical Pro 128,” 

said Marc-Antoine Montbleau, Marketing Manager at Pelican International. “This award 

is a testament to our team's dedication to pushing the boundaries of design and 

functionality to deliver the best possible experience for our customers.” 

The Wilderness Systems Tactical Pro 128 kayak stood out among an impressive lineup of 

competitors for its innovative features and superior performance. Designed with 

competitive and pro anglers in mind, it offers cutting-edge fishing technology, pre-ran 

power wires, optimized storage, a motor mounting plate, and unparalleled stability, 

making it highly customizable to meet the needs of professional fishermen.

For more information about the Tactical Pro 128 and Wilderness Systems’ complete 

lineup, please visit confluenceoutdoor.com.

About Pelican International:

Pelican International is a world leader in the paddlesport and outdoor industry. Renowned 

for exceptional quality, innovation and expertise, Pelican has become the foremost global 

authority in the design and manufacture of kayaks, canoes, pedal boats, stand-up paddle 

boards (SUPs), fishing boats, and watersport accessories, while also offering a diverse 

range of outdoor equipment.

Hardy Averon - Press Release

 

FOR IMMEDIATE RELEASE Hardy Averon – Perfection in the Form of a Freshwater Fly Reel Ultra-lightweight reel utilizing Hardy's proven multi-pad disc drag system

COLUMBIA, S.C. (July 10, 2024) - For over 150 years, Hardy has remained the top brand for fly anglers who demand nothing but the best in fishing gear. Known for its unmatched craftsmanship and innovation, Hardy continues to set the standard for meticulously crafted fly gear with the introduction of the Hardy Averon. This reel, which is the core of the Hardy freshwater performance reel range, is an ultra-lightweight disc drag fly reel that delivers the quality and reliability that are the hallmarks of the Hardy brand. Available in half-frame and full-cage models, this new reel offers exceptional performance and versatility for freshwater anglers. The Hardy Averon reel replaces the Hardy Ultradisc fly reel with updated and improved features that set the standard for performance freshwater fly reels. The more durable frame is designed to carefully blend performance, balance, and fishability. This large arbor reel features an open, half-frame design on all models but two – allowing for weight reduction and easy spool changes when different line sizes are required. For specialty applications utilizing thin lines, a closed frame design can be found in the 5000 EN (Euro Nymphing) and 9000 size models where a full-cage is employed for ultra-long leaders, Euro Nymphing, and Spey fishing.   The full cage Euro Nymph model features an interchangeable weight system that allows the angler the ability to fine-tune the rod’s in-hand balance. The 5000EN model also employs a larger arbor than the standard 5000 size – requiring less backing for thin lines and reducing line coils. The 5000EN and standard 5000 size spools are interchangeable and sold separately, allowing anglers to mix and match for their ideal setup.   The Averon has a buttery smooth drag featuring a large and easy-to-adjust drag knob that provides definitive clicks between settings. The drag system is unregulated allowing for fine adjustments, yet the 2.5 turn knob provides quick adjustments. With very low startup inertia, this reel delivers incredible fish-stopping power at a weight that feels balanced in hand.   The Hardy Averon comes in two colors – titanium with gold accents and black with gunmetal accents (varies by size). HARDY AVERON KEY FEATURES Lightweight high-performance disc drag Open frame design (except 9000 & Euro models) Silky smooth, enclosed multi pad disc drag system 2.5 turn indexed drag for quick & precise drag adjustments Ultra-low start up inertia  MODELS: HREAVER30TI • HREAVER50TI • HREAVER70TI • HREAVER90TI • HREAVER30BK • HREAVER50BK • HREAVER70BK MSRP: $395.00 - $450.00 AVAILABLE: August 2024   HARDY EURO AVERON KEY FEATURES Super large arbor, narrow spool design Full cage frame Reduced frame tolerances to reduce line escape Supplied with 3-optional balance weights | 0.6oz • 1.2oz • 1.8oz Optimized for ‘in-hand’ balance MODEL: HRAVER50EN MSRP: $395.00 AVAILABLE: August 2024   For more information about Hardy products, visit www.HardyFishing.com.

Turtle Box

 

It was fantastic for setting the vibe on Memorial Day, you can bet it'll be in camp with us for Independence Day!

MCFF Tying Meeting -- 17 June 2024

 At tonight's MCFF Tying Meeting, the club's own Bob Dillon once again led the tyers with some variations on the classic Gartside Gurgler! Tying in bucktail, palmering hackel and working with foam are some of the foundation skills that are always good to practice! The MCFF Tying Meeting is the third Monday of every month, and, as always, all are welcome. I'll be glad to save you a seat!

MCFF Meeting -- 10 June 2024

 

After watching a Flip Pallot video showing his modernized knotted leader construction, MCFF club secretary Capt. Frank Brownell ran us through a close-up demonstration of the process! The technique features a snelling-type constrictor knot, a modified step ratio that's a huge departure from the classics and a much longer overall length to improve your chances with today's more shy gamefish. Mid-Coast Fly Fishers meets the second and third Monday of every month, and as always, all are welcome! I'll be glad to save you a seat!

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#MCFF #MidCoastFlyFishers #flyfishingclub #flyfishing #saltwaterflyfishing #warmwaterflyfishing #flflyfishing #flyfishflorida #TheSuburbanAngler

Tonight's meeting of the Mid-Coast Fly Fishers also saw Tournament Director Guy Faherty present the Winner's Package for the May flyfishing tournament to Bob Dillon! Bob won the honor with an incredible tarpon catch! Congratulations Bob! Submissions are now open for the June tournament, so get those flies in the water!

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#MCFF #MidCoastFlyFishers #FlyFishingTournament #flyfishingclub #tarpon #winner #BobDillon #flyfishing #flflyfishing #flyfishflorida #FLOutdoors #TheSuburbanAngler

His Royal Highness, King Charles III, Honors Hardy, Fly Fishing with Prestigious Royal Warrant -- Press Release 06/06/24

FOR IMMEDIATE RELEASE



His Royal Highness, King Charles III, Honors Hardy, Fly Fishing with Prestigious Royal Warrant

Alnwick, UK (June 5, 2024) - In a move steeped in tradition and reverence, HM King Charles III has bestowed upon Hardy, the iconic flyfishing brand, the esteemed Royal Warrant. This honor signifies an exceptional recognition of the brand's unwavering commitment to delivering excellence and innovation in the realm of fly fishing tackle.

The Royal Warrant, a rare and prestigious honor, stands as a hallmark of exceptional service and quality bestowed by members of the British Royal family. It is a tradition dating back centuries, reserved for brands and suppliers who have demonstrated unparalleled dedication and craftsmanship in their respective fields. This is the first round of royal warrants for HM Charles III as King of the British throne–honoring only 145 distinguished companies. Hardy, with its rich heritage and legacy spanning generations, has now been granted its eighth Royal Warrant, with four previous warrants specifically recognizing the brand's excellence in supplying fishing tackle to members of the British Royal family. This latest honor, bestowed by His Majesty the King, represents the pinnacle of recognition for Hardy's continued commitment to excellence and serves as the ultimate seal of approval, affirming Hardy's dedication to quality and craftsmanship.

"We are deeply honored to receive this Royal Warrant from HM The King," said John Henderson, Commercial Director for Hardy. "It is a testament to our ongoing commitment to providing anglers with the finest quality fly fishing tackle, and we are proud to uphold the standards set forth by the Royal family."

Hardy's dedication to innovation and tradition has made it a beloved name among anglers worldwide and elevated its reputation to new heights. This Royal Warrant further cements its position as a leading authority in the world of fly fishing.

For more information, please visit Hardyfishing.com

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About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.