Hobie® Eyewear Partners with Field & Stream -- Press Release 16 Sept 2024

Hobie® Eyewear Partners with Field & Stream for Exclusive Collaboration at Field & Stream Music Festival

Oceanside, CA (September 16, 2024) – Hobie® Eyewear, the trusted name in premium sunglasses since 1982, is proud to announce its collaboration with Field & Stream, one of America’s most iconic outdoor brands. This partnership will be unveiled at the highly anticipated Field & Stream Music Festival, where attendees will have the first opportunity to purchase two new exclusive styles—Pioneer and Frontier—designed to celebrate the shared love for the outdoors that both brands embody.

Hobie® Eyewear Pioneer

Hobie® Eyewear Frontier

Exclusive On-Site Activations at the Field & Stream Music Festival Attendees at the Field & Stream Music Festival will be treated to a range of exciting activations hosted by Hobie® Eyewear, including: Hunt Club Vendor Village Sales: Be among the first to purchase the Pioneer and Frontier sunglasses, which are available exclusively at the festival. Floating Sunglasses Demo: Experience the innovative design of Hobie® Eyewear’s floating sunglasses at the “Ugly Pond” demo station, where you can try them out while fishing. The Floating Collection will also be available to demo by those who booked a fishing excursion at the Trophy Bass Pond, offering the chance to fish from Hobie® kayaks. Photo Opportunity with Hobart the Duck: Do not miss a fun photo opportunity with Hobart the Duck, Hobie® Eyewear’s 16-foot-tall mascot.

As Hobie® Eyewear continues to innovate and expand its product line, the collaboration with Field & Stream marks an exciting new chapter in the brand’s history. It brings two Americana icons together to celebrate the outdoors. Explore the collection at  www.hobieeyewear.com or www.eyeking.com for more information.