Hobie Eyewear 2025 Lineup Expansion -- Press Release 05 May 2025

 

Hobie® Eyewear Expands 2025 Lineup with Three New Standouts: Cove Float, Mya, and Commander Oceanside, CA – May 5, 2025 — Following the successful launch of Hull Float earlier this year, Hobie® Eyewear is thrilled to announce the addition of three new premium styles to its 2025 lineup: Cove Float, Mya, and Commander. Each frame reflects Hobie® Eyewear’s unwavering commitment to blending performance technology with authentic coastal style—and ensures that adventurers, anglers, and outdoor enthusiasts are covered from sunrise to sundown. “Our goal has always been to design eyewear that doesn’t just keep up—it leads,” said Stephen Vaughan, Senior Director of Product Development. “With these new additions, we’re giving our community more ways to stay protected and look great while doing what they love most.” Cove Float by Hobie® Eyewear Cove Float The evolution of a fan favorite, Cove Float takes the beloved clean-lined silhouette of the original Cove and introduces Hobie’s ultra light, floatable frame technology.  Polarized Nylon Lenses Ultra light Floatable Frame HydroClean™ 360° Coating 100% UV Protection Co Molded Megol Rubber for Grip Rx Ready “The original Cove was a hit because of its clean, unisex design and that laid-back, sporty vibe,” said Vaughan. “But we kept hearing from our water loving customers that they needed a little extra peace of mind, so we added our Floating technology. Now, you get the same style you love, but with the confidence that if they hit the water, they won’t sink. It’s fashion and function, effortlessly combined.” Mya by Hobie® Eyewear Mya Designed for the woman always on the move, Mya delivers an elegant, lightweight frame that doesn’t compromise durability or comfort. Polarized Polycarbonate Lenses TR-90 Frame HydroClean™ Coating 100% UV Protection Co-Molded Megol Rubber for Comfort & Grip Rx Ready “With Mya, we set out to create a frame that speaks to active women who care about style but also demand performance,” Vaughan explained. “We fine tuned the grip on the temples—just enough to keep them in place without pulling your hair, which we know is a dealbreaker for many women. It’s lightweight, flattering, and built to move—whether you're headed to the beach or out on a run.” Commander by Hobie® Eyewear Commander A bold reinterpretation of the classic aviator, Commander is built for those who lead from the front—on land, water, or in the air. Polarized Polycarbonate Lenses Stainless Steel Frame HydroClean™ Coating 100% UV Protection Adjustable Silicone Nose Pads Rx Ready “For Commander, we wanted to modernize that classic aviator silhouette without losing its timeless edge,” said Vaughan. “We chose TR-90 for the temples to cut weight and boost durability, then added adjustable silicone nose pads for that dialed in fit. Whether in the cockpit, behind the wheel, or on the dock, it’s a design that commands attention and comfort.” While Hull Float made waves with its launch earlier this year, the arrival of Cove Float, Mya, and Commander further cements Hobie® Eyewear’s leadership in durable, water ready sunglasses that are as functional as they are stylish. All new styles are now available at select retailers and online at hobieeyewear.com. To view the online version, As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information. To view the online version, please visit  WWW.HOBIEEYEWEAR.COM

Hobie® Eyewear "Hull Float" Sunglasses - Press Release 08 January 2025

 

Hobie® Eyewear Unveils "Hull Float" Sunglasses: Sustainability Meets Superior Performance

Oceanside, CA (January 8, 2024) - As environmental protection takes center stage, creating sustainable products from upcycled materials is more vital than ever. Hobie® Eyewear proudly introduces its latest innovation, the Hull Float sunglasses, designed for eco-conscious anglers and water adventurers who value sustainability, performance, and durability. The Hull Float sunglasses are crafted with frames made from 100% upcycled scrap plastic, a byproduct of the Hobie® Kayak product process. Unlike traditional recycled materials, broken down into raw components, upcycled materials repurpose discarded resources directly into new products. This innovative approach minimizes waste while maximizing functionality. The bio-based polarized lenses incorporate castor oil-derived materials, further reducing environmental impact. A standout feature of the Hull Float sunglasses is their ability to float in water, ensuring easy retrieval if dropped—a practical solution for fishermen and aquatic adventurers alike. The polarized lenses provide superior visual clarity, reduce glare, and enhance comfort in diverse aquatic environments. “The Hull Float style embodies Hobie’s unwavering commitment to innovation and sustainability, showcasing our determination to reduce our carbon footprint,” said Stephen Vaughan, Hobie® Eyewear’s Senior Director for Product Development. “With Hull Float, we’ve pushed beyond conventional materials and techniques to create a truly sustainable sunglass.”

Bassmaster Elite Series angler Carl Jocumsen wearing the new Hull Float Sunglasses by Hobie® Eyewear

Hobie® Eyewear is also partnering with the American Sportfishing Association to donate a portion of the proceeds from all Hull Float sunglasses sales to the FishAmerica Foundation, ASA’s conservation and research foundation. Since 1983, the FishAmerica Foundation has awarded $12.1 million to 1,007 projects in all fifty states and Canada to enhance fish populations, restore fishery habitats, improve water quality, and advance fishery research to improve sportfishing opportunities and help ensure recreational fishing’s future.  “The FishAmerica Foundation, powered by the American Sportfishing Association, is excited to partner with Hobie® Eyewear in supporting their new Hull Float sunglasses,” commented Mary Beth Long, Vice President of Communications for the American Sportfishing Association. “Made of upcycled kayak plastic, this new line of eyewear aligns perfectly with FishAmerica’s conservation-focused mission.”

The new Hull Float sunglasses by Hobie® Eyewear being worn by professional kayak angler Kristine Fischer

“Hull Float began as an ambitious, out-of-the-box idea that once seemed unattainable,” stated Dylan Coates, Marketing Manager for Hobie® Eyewear. “After years of testing and development, we’ve brought it to life — a groundbreaking achievement not just for the eyewear industry, but for the fishing community as well. By utilizing upcycled materials, partnering with the FishAmerica Foundation to support vital environmental initiatives, and actively contributing to waterway cleanup efforts, we’ve taken a comprehensive approach to sustainability. Hull Float reflects Hobie® Eyewear’s continued commitment to protecting the aquatic environments we all cherish.”

Hull Float with Sightmaster™ Plus lens Hull Float with Grey/Cobalt Blue Mirror lens

Hull Float with Copper/Green Mirror lens Hull Float with Grey lens

Specifications Frames: Satin Black frames made from upcycled kayak plastic Lenses: Bio-based polarized lenses with hydro/oleophic coatings for easy cleaning in the following tints… Grey Polarized Copper Polarized with Sea Green Mirror Grey Polarized with Cobalt Blue Mirror Sightmaster™ Plus for low light conditions Hard Case: Protective hard case which is also produced from upcycled kayak plastic Microfiber Case: For cleaning lenses without the risk of scratches Dimensions Eye Size: 63 mm Bridge Size: 17mm Temple Length: 129mm Lens Curve: 8 Base For more information on the FishAmerica Foundation, visit https://fishamerica.org. Discover how Hobie® Eyewear is redefining its vision on the water by visiting hobieeyewear.com.

As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.

For more information, please visit  WWW.HOBIEEYEWEAR.COM