Costa Unveils New Collection of Sunglasses Curated For The Next Generation Of Water Explorers
As a new wave of watermen hit the water, Costa expands its offerings
Life on the water is about tradition. From passing along secret surf spots to learning techniques on how to cast, those who share a love of our watery world have often grown up around it. As young explorers set out on new adventures, Costa is announcing an all-new collection of eyewear designed for the next generation.
The first to join the collection is Street Heat, a versatile frame blending function and durability with modern street style. Taking design cues from Costa’s Grand Catalina, Street Heat delivers similar aesthetic cues, including micro side shields and hooding for safeguarding from the elements. The new sunglasses are sported by Kai Thompson, a bold new voice in surfing with roots in Southern California. Making a name for himself as a hard charger with a fearless style and explosive presence, Kai’s journey reflects a generation that rides with purpose and dares to be seen.
Schoolie, a performance frame created for junior anglers, was designed and crafted from the insights of future pros themselves. Mimicking Costa's iconic designs and time-tested performance features, Schoolie helps the next generation of watermen build confidence comfortably on the water through a secure fit and ample coverage. The frames are inspired and modeled by Liam Giberson, a young angler who’s already reeled in an impressive catch list at just 12 years old.
“According to data from the American Sportfishing Association, participation from the younger demographic in water-related activities has been consistently growing over the last several years. Across fishing specifically, there’s an average of 12.7 million reported participants,” said Jed Larkin, Brand Marketing Director at Costa. “As a company that’s dedicated to creating the highest quality, best-performing sunglasses on the planet, we’re honored to have the chance to play a part of their journey on the water.”
Schoolie and Street Heat are now available on CostaDelMar.com and select retailers nationwide starting at $130. To follow the latest news from Costa, join the community at @CostaSunglasses on Instagram, Facebook, and X.
About Costa Sunglasses
As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic® initiative, #OneCoast efforts and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or X at @CostaSunglasses.
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