NEBO Unveils LEO FLEX Series -- Press Release 15 April 2026

 

NEBO Unveils LEO FLEX Series: The Perfect Blend of Power and Portability in Flashlights Fort Worth, Texas (Apr. 15, 2026) – When selecting a flashlight, two key factors must be considered. It must be versatile enough to use in nearly any situation without sacrificing features or functionality, and large enough to get the job done while remaining small enough to be easily carried. These requirements call for a flashlight that is not bulky and can deliver far more utility than traditional options ever dreamed of. The team at NEBO excels with its latest offerings in the LEO FLEX line of flashlights: the LEO 3200 FLEX, LEO 5000 FLEX, and LEO 7500 FLEX. Depending on the model, each delivers between 3,200 and 7,500 lumens of illumination, designed for professionals and adventurers. Each LEO FLEX flashlight employs Flex-Power, allowing them to be powered by an included rechargeable battery or standard alkaline batteries for quick and convenient backup. These flashlights combine cutting-edge technology with unbeatable versatility and durability. Each model features five lighting modes ranging from Turbo to Strobe. The LEO FLEX 3200 delivers impressive performance with Flex-Power™ technology, providing versatility for any situation. It comes equipped with 3x adjustable zoom, Smart Temperature Control™ (STC), and a powerful magnetic base for easy attachment to metal surfaces. The LEO 5000 FLEX delivers up to 5,000 lumens and provides up to 24 hours of rechargeable battery life, while the LEO 7500 FLEX offers up to 7,500 lumens with up to 12 hours of rechargeable battery life. Both models are IPX7 waterproof, impact-resistant, and include an integrated power bank to charge any USB-powered devices on the go. Constructed from anodized aircraft-grade aluminum, the LEO 5000 FLEX, LEO 7500 FLEX, and LEO FLEX 3200 all feature 3x adjustable zoom, Smart Temperature Control, Direct-to-Low, Smart Power Control, and PowerSave lockout mode. They are USB-C rechargeable and can alternatively be powered by six AAA batteries. When looking for a dependable, easy-to-carry, and versatile flashlight for use on the job or while on the go, choose NEBO’s LEO 3200 FLEX, LEO 5000 FLEX, or LEO 7500 FLEX rechargeable flashlight. Explore the full line of NEBO products by visiting nebolights.com. NEBO – LEO 3200 FLEX FEATURES: • Five Light Settings • Flex-Power™ technology • 3x adjustable zoom • Smart Temperature Control™ (STC) • Power Bank • Powerful magnetic base • Anodized aircraft-grade aluminum • Waterproof (IPX7) and impact-resistant (1-meter) • USB-C Rechargeable PRICE AND SKU: • MSRP $64.99 • SKU NEB-FLT-0062 NEBO – LEO 5000 FLEX FEATURES: • Five Light Settings • Flex-Power™ technology • 3x adjustable zoom • Smart Temperature Control™ (STC) • Smart Power Control™ (SPC) • Power Bank • PowerSave™ lockout mode • Anodized aircraft-grade aluminum • Waterproof (IPX7) and impact-resistant (1-meter) • USB-C Rechargeable PRICE AND SKU: • MSRP $79.99 • SKU NEB-FLT-0063 NEBO – LEO 7500 FLEX FEATURES: • Five Light Settings • Flex-Power™ technology • 3x adjustable zoom • Smart Temperature Control™ (STC) • Smart Power Control™ (SPC) • Power Bank • PowerSave™ lockout mode • Anodized aircraft-grade aluminum • Waterproof (IPX7) and impact-resistant (1-meter) • USB-C Rechargeable PRICE AND SKU: • MSRP $89.99 • SKU NEB-FLT-0064 ABOUT NEBO: At NEBO, we believe that breakthroughs and big ideas always require unconventional thinking. Having sold over 30 million of the world’s best-selling lines of innovative, consumer-friendly flashlights and tools, we never stop creating. We expand the possibilities for our consumers by offering more than just the brightest lights on the market. At NEBO, we continually innovate to offer the highest quality LED lighting products at the best price so that you can keep making and doing. We exist to bring light to what you do. Visit us at WWW.NEBOLIGHTS.COM For more information, please visit  WWW.NEBOLIGHTS.COM

Hardy Averon - Press Release

 

FOR IMMEDIATE RELEASE Hardy Averon – Perfection in the Form of a Freshwater Fly Reel Ultra-lightweight reel utilizing Hardy's proven multi-pad disc drag system

COLUMBIA, S.C. (July 10, 2024) - For over 150 years, Hardy has remained the top brand for fly anglers who demand nothing but the best in fishing gear. Known for its unmatched craftsmanship and innovation, Hardy continues to set the standard for meticulously crafted fly gear with the introduction of the Hardy Averon. This reel, which is the core of the Hardy freshwater performance reel range, is an ultra-lightweight disc drag fly reel that delivers the quality and reliability that are the hallmarks of the Hardy brand. Available in half-frame and full-cage models, this new reel offers exceptional performance and versatility for freshwater anglers. The Hardy Averon reel replaces the Hardy Ultradisc fly reel with updated and improved features that set the standard for performance freshwater fly reels. The more durable frame is designed to carefully blend performance, balance, and fishability. This large arbor reel features an open, half-frame design on all models but two – allowing for weight reduction and easy spool changes when different line sizes are required. For specialty applications utilizing thin lines, a closed frame design can be found in the 5000 EN (Euro Nymphing) and 9000 size models where a full-cage is employed for ultra-long leaders, Euro Nymphing, and Spey fishing.   The full cage Euro Nymph model features an interchangeable weight system that allows the angler the ability to fine-tune the rod’s in-hand balance. The 5000EN model also employs a larger arbor than the standard 5000 size – requiring less backing for thin lines and reducing line coils. The 5000EN and standard 5000 size spools are interchangeable and sold separately, allowing anglers to mix and match for their ideal setup.   The Averon has a buttery smooth drag featuring a large and easy-to-adjust drag knob that provides definitive clicks between settings. The drag system is unregulated allowing for fine adjustments, yet the 2.5 turn knob provides quick adjustments. With very low startup inertia, this reel delivers incredible fish-stopping power at a weight that feels balanced in hand.   The Hardy Averon comes in two colors – titanium with gold accents and black with gunmetal accents (varies by size). HARDY AVERON KEY FEATURES Lightweight high-performance disc drag Open frame design (except 9000 & Euro models) Silky smooth, enclosed multi pad disc drag system 2.5 turn indexed drag for quick & precise drag adjustments Ultra-low start up inertia  MODELS: HREAVER30TI • HREAVER50TI • HREAVER70TI • HREAVER90TI • HREAVER30BK • HREAVER50BK • HREAVER70BK MSRP: $395.00 - $450.00 AVAILABLE: August 2024   HARDY EURO AVERON KEY FEATURES Super large arbor, narrow spool design Full cage frame Reduced frame tolerances to reduce line escape Supplied with 3-optional balance weights | 0.6oz • 1.2oz • 1.8oz Optimized for ‘in-hand’ balance MODEL: HRAVER50EN MSRP: $395.00 AVAILABLE: August 2024   For more information about Hardy products, visit www.HardyFishing.com.

GREYS INTRODUCES THE CRUISE REEL AND CRUISE COMBO - 17 Oct 2023

 

FOR IMMEDIATE RELEASE   GREYS INTRODUCES THE CRUISE REEL AND CRUISE COMBO For the Adventurous Angler On a Budget

COLUMBIA, S.C. (Oct. 17, 2023) – Greys Fly Fishing is proud to unveil our latest offering, the CRUISE reel and CRUISE combo, designed with the dynamic, modern fly angler in mind. For those whose adventures span beyond just fly fishing, this combo is the ideal companion, marrying impeccable performance with unmatched value. Performance fly gear at an exceptional price is the Greys promise, and we’re sticking to it.   For those who don a backpack, love to capture their adventures, and tread both fresh and light saltwater terrains, the CRUISE range stands out as the perfect blend of utility and sophistication. The new CRUISE reel boasts a robust large arbor, stunning, full cage design, durable aluminum construction, and an efficient disc drag mechanism, ensuring your reel is built to withstand the demands of both freshwater and saltwater encounters.   Beyond just the reel, the all-new CRUISE combo offers beginners and enthusiasts a comprehensive package featuring a medium-fast action 4 pc CRUISE fly rod matched with the Greys CRUISE large arbor fly reel and comes ready to fish with backing, WF line, and leader, all neatly packaged in a premium rod and reel case. CRUISE REEL FEATURES: High quality die-cast, machine-finished construction Rulon disc drag system Modern large arbor industrial design Supplied with reel pouch Available in sizes 5/6 and 7/8   CRUISE COMBO FEATURES: 4 pc medium fast action Cruise fly rod Aluminum reel seat with carbon spacer High quality die-cast, machine finished Cruise reel Modern large arbor industrial design Rulon disc drag system Supplied in a quality hard rod and reel tube Matching backing, WF line, and leader Available in a 9’ 5-wt, 9’ 8-wt and 10’ 7-wt   In a world teeming with options, we understand the need for simplicity. The CRUISE Combo is the perfect kit for those who value both quality and price. Take the guesswork out of your first fly fishing outfit and opt for this carefully curated combo that ensures both quality and affordability, and dive into a world of fly without breaking the bank. After all, it's not just about catching the fish; it's about cherishing every moment of the journey.   The CRUISE Reel & CRUISE Combo are now available. Reel MSRP: Starting at $69.95 Combo MSRP: Starting at $189.95   For more details and purchasing options, visit our official website or connect with us on social.   ###   About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Core Merino Wool Collection -- Sitka Gear Press Release 17 July 2023

 

SITKA Gear Introduces Core Merino Wool Collection New Merino wool base layers create an intuitive, durable three-tiered system for outdoor enthusiasts

The refreshed Merino base layer collection creates a simple, intuitive and easy-to-shop system featuring all of the properties consumers love about wool with the added value of a more durable, longer lasting ArmorSpun wool material.   BOZEMAN, MT. (July 17, 2023) – Merino wool base layers have long been relied on for key features like temperature regulation, breathability and odor resistance properties, with one drawback—longevity. Now, SITKA, the leader in high-performance hunting apparel, is introducing its new ArmorSpun Merino Wool that allows for the best of both worlds with materials built for rigorous, extended use while maintaining the properties of wool that outdoor adventurers demand in the field.   The Core Merino Collection features a simple, intuitive and easy-to-shop three-tiered system that allows consumers to easily adapt their comfort level given their day-to-day needs. Unlike other wool products, the easy-care Merino fabric is pre-shrunk and can be washed with other active gear with options in three weights - 120 gram, 220 gram and 330 gram - the SITKA Core Merino Collection offers endless possibilities when worn on their own during warmer early season temperatures or as foundational base layers in colder late season weather.   “Merino wool base layers have long been sought out by outdoor enthusiasts for their exceptional qualities. However, longevity has been a common concern,” said Chris Derrick, Product Manager at SITKA Gear. “With our ArmorSpun Merino Wool, we have bridged the gap, creating materials that improve durability while preserving the properties of wool that are indispensable.”     Core Merino 120 Series The Core Merino 120 Series, the lightest of the three series, is expertly designed for demanding outdoor activities. Whether worn independently during early season warmth or as a foundational base layer as temperatures drop, the 120 series offers a range of options, including four men’s and two women’s variations, to suit individual preferences.   Men’s Core Merino 120 LS Crew • Low-profile integrated thumb holes for easy layering • Snag-preventative stitching along sleeves resists abrasion from your pack • Total weight: 6.1 oz. MSRP: $119   Men’s Core Merino 120 SS Crew • Snag-preventative stitching along sleeves resists abrasion from your pack • Total weight: 4.8 oz. MSRP: $89   Men’s Core Merino 120 Hoody • Snag-preventative stitching along sleeves resists abrasion from your pack • Contoured hood for coverage and concealment • Breathable merino wool mesh facemask for concealment • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 8 oz. MSRP: $169   Men’s Core Merino 120 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 4.7 oz. MSRP: $119   Women’s Core Merino 120 LS • Low-profile integrated thumb holes for easy layering • Total weight: 4.4 oz. MSRP: $119   Women’s Core Merino 120 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 3.5 oz. MSRP: $119   Core Merino 220 Series The Core Merino 220 series is built for rigorous use and is the middle of the three weights, making it the most versatile. It’s perfect on its own in mild conditions or as a foundational base layer when the weather gets cold. The 220 series includes three options for men and a half-zip in women's sizes.   Men’s Core Merino 220 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 11.1 oz. MSRP: $199   Men’s Core Merino 220 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 7.8 oz. MSRP: $129   Men’s Core Merino 220 Boxer • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 4.6 oz. MSRP: $60   Women’s Core Merino 220 Half-Zip • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 8.5 oz. MSRP: $199   Core Merino 330 Series The Core Merino 330 series is built for rigorous use and is the warmest of the three weights. Built with a recycled synthetic interior, the result is an ideal foundational base layer that prevents the clammy and itchy feeling often associated with heavyweight wool.   Men’s Core Merino 330 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 15 oz. MSRP: $219   Men’s Core Merino 330 Hoody • Contoured hood for coverage and concealment • Low-profile hand warmer pocket • Breathable merino wool mesh facemask for concealment • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 18.7 oz. MSRP: $249   Men’s Core Merino 330 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 11.3 oz. MSRP: $139   Men’s Core Merino 330 Zip-Off Bottom • ¾-length design eliminates bunching around your boot tops • Full-length side zips make for easy on/off without removing your boots • Color coded waistband tabs for correct alignment of side zippers • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 10.9 oz. MSRP: $159   Women’s Core Merino 330 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 12.4 oz. MSRP: $219   Women’s Core Merino 330 Hoody • Contoured hood for coverage and concealment • Low-profile hand warmer pocket • Breathable merino wool mesh facemask for concealment • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 16.8 oz. MSRP: $249   Women’s Core Merino 330 Legging • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 8.8 oz. MSRP: $139   Merino 330 Glove • Touch screen compatible Ax® Connect thumb and forefinger • Total weight: 2.2 oz. MSRP: $49   Merino 330 Beanie • Total weight: 1.7 oz. MSRP: $40 Available: July 17th, 2023   Learn more about SITKA Gear here.   ### About SITKA Gear SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA enhances the full life experience of the hunter.

HARDY MARKSMAN Z FLY ROD WINS TOP HONOR AT ICAST 2023

 

FOR IMMEDIATE RELEASE   HARDY MARKSMAN Z FLY ROD WINS TOP HONOR AT ICAST Beating out stiff competition, the Hardy Marksman Z captures prestigious Best in Category Win for Fly Fishing Rod at ICAST 2023   ORLANDO, FL. (JULY 12, 2023) – The Hardy Marksman Z Fly Rod, designed to be an angler's ally in the unpredictable and varied challenges of the saltwater environment, has won the prestigious ICAST Best in Category for Fly Rod Award. The Marksman Z, which has been meticulously crafted in partnership with some of the world's finest saltwater guides, seasoned anglers, and industry legends is the perfect tool for your moment in salt. Built with Sintrix FLT that is applied to an updated mandrel design, the Hardy Marksman Z Fly Rod stands up to the most demanding saltwater conditions offering the reliability needed for everything from Gold Cups to Grand Slams and a thousand different challenges in between. Regardless of the changing tides or shifting winds, the Hardy Marksman Z is your steadfast companion in the saltwater world. “The Hardy team spent many hours and days on the water listening to the concerns of our best anglers. We knew we had to replace the Zane Pro, and that was a challenge,” said Jim Murphy, Director of Fly Fishing for Hardy. “We had to develop new materials, new tapers, and test them with the most demanding anglers. The feedback we received was that they could not believe we improved on the Zane Pro. We are happy to maintain our position as the best saltwater fly rod in the world.” Key Features: Sintrix FLT on an updated mandrel design Increased lifting power in the lower section  Reduced overall in-hand weight Easy to load yet fast tip recovery for more accurate casts under pressured situations Hybrid ring specification that blends durability and practicality using both Cerecoil and recoil stripper guides Aluminum uplocking reel seat with easy to grip locking nuts to ensure a solid reel fit MSRP: Starting at $995 Available:  September 2023 Experience the strength, agility and durability of the all-new Hardy Marksman Z Fly Rod and feel the difference in every cast. To learn more about Hardy Fly Fishing, click here. For more information about the 2023 new products from all the Pure Fishing brands, including downloadable press releases, spec sheets, images and logos, click here.                                                            ### About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Fin-Nor Eyewear - Pure Fishing Press Release 6 July 2023

 

FOR IMMEDIATE RELEASE

Columbia S.C. (July 6, 2023) - Fin-Nor eyewear enhances fishing capabilities by providing optimal performance and eye protection under the harshest conditions, boasting advanced visibility features for sight fishing and superior lens technology. Purpose-built for anglers, Sportfisher, the newest Fin-Nor sunglasses model, will enter into the New Product Showcase eyewear category at ICAST 2023. Sportfisher redefines comfort and functionality, offering an exceptional visual experience on the water.    Fin-Nor is made for the fishing lifestyle empowering anglers to catch more fish with gear they can rely on. The Sportfisher sunglasses exemplify this commitment to helping people see beneath and beyond with all-day comfort in style.   The Fin-Nor Sportfisher features Lateral Line lens technology engineered to enhance sight without distortion. This technology gives anglers a clear advantage by making it easier to identify what's happening on and beneath the water's surface while reducing eye fatigue. The lenses are designed to decrease blue light transmission and glare, enabling anglers to have exceptional vision in foggy, hazy, or sunny conditions. With the right pair of sunglasses, anglers can improve their chances of a successful fishing experience even under challenging circumstances.   "The Fin-Nor Lateral Line Polarized Polycarbonate lens is built to perform on the water and proven to be 2X more scratch-resistant than our closest competitors*," said Steve Woolf, Category Manager for Fin-Nor. "Inspired by the barriers watermen and women face while pursuing their passion, Fin-Nor delivers superior lens technology designed to perform and provide all-day comfort while lending stylish function."   *Based on the Bayer (Alundum 10-SQ) scratch resistance test by Colts Laboratories.  An oleophobic/hydrophobic coating on both sides of the lens reduces the negative impacts of smudging, dust, and spray to prevent permanent scratching. A 7-layer anti-reflective coating on glass lenses and a 5-layer coating on polycarbonate lenses, which blocks 99.7% of reflections and 100% of UVA and UVB rays The most accurate, distortion-free view of your surroundings that cuts through mist and haze. Fin-Nor has designed the Sportfisher frames with adjustable nose pads, rubber temple tips, and integrated spring hinges to ensure all-day comfort. These features provide a snug but comfortable fit, allowing anglers to wear the sunglasses throughout the day without discomfort. The frames are constructed with lightweight, bio-based grilamid and megol materials, ensuring durability and a barely-there feel, so anglers can focus more on the tasks at hand and spend less time worrying about their sunglasses.   For more information about Fin-Nor Eyewear, please click here.     Sportfisher Models and Styles: Lens options: gray or copper (glass or polycarbonate) Mirror options: blue, green, or silver Frames colors: matte black and matte sienna tortoise Available: Now MSRP: $189-$259   ### About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.