Hardy Averon - Press Release

 

FOR IMMEDIATE RELEASE Hardy Averon – Perfection in the Form of a Freshwater Fly Reel Ultra-lightweight reel utilizing Hardy's proven multi-pad disc drag system

COLUMBIA, S.C. (July 10, 2024) - For over 150 years, Hardy has remained the top brand for fly anglers who demand nothing but the best in fishing gear. Known for its unmatched craftsmanship and innovation, Hardy continues to set the standard for meticulously crafted fly gear with the introduction of the Hardy Averon. This reel, which is the core of the Hardy freshwater performance reel range, is an ultra-lightweight disc drag fly reel that delivers the quality and reliability that are the hallmarks of the Hardy brand. Available in half-frame and full-cage models, this new reel offers exceptional performance and versatility for freshwater anglers. The Hardy Averon reel replaces the Hardy Ultradisc fly reel with updated and improved features that set the standard for performance freshwater fly reels. The more durable frame is designed to carefully blend performance, balance, and fishability. This large arbor reel features an open, half-frame design on all models but two – allowing for weight reduction and easy spool changes when different line sizes are required. For specialty applications utilizing thin lines, a closed frame design can be found in the 5000 EN (Euro Nymphing) and 9000 size models where a full-cage is employed for ultra-long leaders, Euro Nymphing, and Spey fishing.   The full cage Euro Nymph model features an interchangeable weight system that allows the angler the ability to fine-tune the rod’s in-hand balance. The 5000EN model also employs a larger arbor than the standard 5000 size – requiring less backing for thin lines and reducing line coils. The 5000EN and standard 5000 size spools are interchangeable and sold separately, allowing anglers to mix and match for their ideal setup.   The Averon has a buttery smooth drag featuring a large and easy-to-adjust drag knob that provides definitive clicks between settings. The drag system is unregulated allowing for fine adjustments, yet the 2.5 turn knob provides quick adjustments. With very low startup inertia, this reel delivers incredible fish-stopping power at a weight that feels balanced in hand.   The Hardy Averon comes in two colors – titanium with gold accents and black with gunmetal accents (varies by size). HARDY AVERON KEY FEATURES Lightweight high-performance disc drag Open frame design (except 9000 & Euro models) Silky smooth, enclosed multi pad disc drag system 2.5 turn indexed drag for quick & precise drag adjustments Ultra-low start up inertia  MODELS: HREAVER30TI • HREAVER50TI • HREAVER70TI • HREAVER90TI • HREAVER30BK • HREAVER50BK • HREAVER70BK MSRP: $395.00 - $450.00 AVAILABLE: August 2024   HARDY EURO AVERON KEY FEATURES Super large arbor, narrow spool design Full cage frame Reduced frame tolerances to reduce line escape Supplied with 3-optional balance weights | 0.6oz • 1.2oz • 1.8oz Optimized for ‘in-hand’ balance MODEL: HRAVER50EN MSRP: $395.00 AVAILABLE: August 2024   For more information about Hardy products, visit www.HardyFishing.com.

GREYS INTRODUCES THE CRUISE REEL AND CRUISE COMBO - 17 Oct 2023

 

FOR IMMEDIATE RELEASE   GREYS INTRODUCES THE CRUISE REEL AND CRUISE COMBO For the Adventurous Angler On a Budget

COLUMBIA, S.C. (Oct. 17, 2023) – Greys Fly Fishing is proud to unveil our latest offering, the CRUISE reel and CRUISE combo, designed with the dynamic, modern fly angler in mind. For those whose adventures span beyond just fly fishing, this combo is the ideal companion, marrying impeccable performance with unmatched value. Performance fly gear at an exceptional price is the Greys promise, and we’re sticking to it.   For those who don a backpack, love to capture their adventures, and tread both fresh and light saltwater terrains, the CRUISE range stands out as the perfect blend of utility and sophistication. The new CRUISE reel boasts a robust large arbor, stunning, full cage design, durable aluminum construction, and an efficient disc drag mechanism, ensuring your reel is built to withstand the demands of both freshwater and saltwater encounters.   Beyond just the reel, the all-new CRUISE combo offers beginners and enthusiasts a comprehensive package featuring a medium-fast action 4 pc CRUISE fly rod matched with the Greys CRUISE large arbor fly reel and comes ready to fish with backing, WF line, and leader, all neatly packaged in a premium rod and reel case. CRUISE REEL FEATURES: High quality die-cast, machine-finished construction Rulon disc drag system Modern large arbor industrial design Supplied with reel pouch Available in sizes 5/6 and 7/8   CRUISE COMBO FEATURES: 4 pc medium fast action Cruise fly rod Aluminum reel seat with carbon spacer High quality die-cast, machine finished Cruise reel Modern large arbor industrial design Rulon disc drag system Supplied in a quality hard rod and reel tube Matching backing, WF line, and leader Available in a 9’ 5-wt, 9’ 8-wt and 10’ 7-wt   In a world teeming with options, we understand the need for simplicity. The CRUISE Combo is the perfect kit for those who value both quality and price. Take the guesswork out of your first fly fishing outfit and opt for this carefully curated combo that ensures both quality and affordability, and dive into a world of fly without breaking the bank. After all, it's not just about catching the fish; it's about cherishing every moment of the journey.   The CRUISE Reel & CRUISE Combo are now available. Reel MSRP: Starting at $69.95 Combo MSRP: Starting at $189.95   For more details and purchasing options, visit our official website or connect with us on social.   ###   About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Core Merino Wool Collection -- Sitka Gear Press Release 17 July 2023

 

SITKA Gear Introduces Core Merino Wool Collection New Merino wool base layers create an intuitive, durable three-tiered system for outdoor enthusiasts

The refreshed Merino base layer collection creates a simple, intuitive and easy-to-shop system featuring all of the properties consumers love about wool with the added value of a more durable, longer lasting ArmorSpun wool material.   BOZEMAN, MT. (July 17, 2023) – Merino wool base layers have long been relied on for key features like temperature regulation, breathability and odor resistance properties, with one drawback—longevity. Now, SITKA, the leader in high-performance hunting apparel, is introducing its new ArmorSpun Merino Wool that allows for the best of both worlds with materials built for rigorous, extended use while maintaining the properties of wool that outdoor adventurers demand in the field.   The Core Merino Collection features a simple, intuitive and easy-to-shop three-tiered system that allows consumers to easily adapt their comfort level given their day-to-day needs. Unlike other wool products, the easy-care Merino fabric is pre-shrunk and can be washed with other active gear with options in three weights - 120 gram, 220 gram and 330 gram - the SITKA Core Merino Collection offers endless possibilities when worn on their own during warmer early season temperatures or as foundational base layers in colder late season weather.   “Merino wool base layers have long been sought out by outdoor enthusiasts for their exceptional qualities. However, longevity has been a common concern,” said Chris Derrick, Product Manager at SITKA Gear. “With our ArmorSpun Merino Wool, we have bridged the gap, creating materials that improve durability while preserving the properties of wool that are indispensable.”     Core Merino 120 Series The Core Merino 120 Series, the lightest of the three series, is expertly designed for demanding outdoor activities. Whether worn independently during early season warmth or as a foundational base layer as temperatures drop, the 120 series offers a range of options, including four men’s and two women’s variations, to suit individual preferences.   Men’s Core Merino 120 LS Crew • Low-profile integrated thumb holes for easy layering • Snag-preventative stitching along sleeves resists abrasion from your pack • Total weight: 6.1 oz. MSRP: $119   Men’s Core Merino 120 SS Crew • Snag-preventative stitching along sleeves resists abrasion from your pack • Total weight: 4.8 oz. MSRP: $89   Men’s Core Merino 120 Hoody • Snag-preventative stitching along sleeves resists abrasion from your pack • Contoured hood for coverage and concealment • Breathable merino wool mesh facemask for concealment • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 8 oz. MSRP: $169   Men’s Core Merino 120 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 4.7 oz. MSRP: $119   Women’s Core Merino 120 LS • Low-profile integrated thumb holes for easy layering • Total weight: 4.4 oz. MSRP: $119   Women’s Core Merino 120 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 3.5 oz. MSRP: $119   Core Merino 220 Series The Core Merino 220 series is built for rigorous use and is the middle of the three weights, making it the most versatile. It’s perfect on its own in mild conditions or as a foundational base layer when the weather gets cold. The 220 series includes three options for men and a half-zip in women's sizes.   Men’s Core Merino 220 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 11.1 oz. MSRP: $199   Men’s Core Merino 220 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 7.8 oz. MSRP: $129   Men’s Core Merino 220 Boxer • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 4.6 oz. MSRP: $60   Women’s Core Merino 220 Half-Zip • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 8.5 oz. MSRP: $199   Core Merino 330 Series The Core Merino 330 series is built for rigorous use and is the warmest of the three weights. Built with a recycled synthetic interior, the result is an ideal foundational base layer that prevents the clammy and itchy feeling often associated with heavyweight wool.   Men’s Core Merino 330 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 15 oz. MSRP: $219   Men’s Core Merino 330 Hoody • Contoured hood for coverage and concealment • Low-profile hand warmer pocket • Breathable merino wool mesh facemask for concealment • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 18.7 oz. MSRP: $249   Men’s Core Merino 330 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 11.3 oz. MSRP: $139   Men’s Core Merino 330 Zip-Off Bottom • ¾-length design eliminates bunching around your boot tops • Full-length side zips make for easy on/off without removing your boots • Color coded waistband tabs for correct alignment of side zippers • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 10.9 oz. MSRP: $159   Women’s Core Merino 330 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 12.4 oz. MSRP: $219   Women’s Core Merino 330 Hoody • Contoured hood for coverage and concealment • Low-profile hand warmer pocket • Breathable merino wool mesh facemask for concealment • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 16.8 oz. MSRP: $249   Women’s Core Merino 330 Legging • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 8.8 oz. MSRP: $139   Merino 330 Glove • Touch screen compatible Ax® Connect thumb and forefinger • Total weight: 2.2 oz. MSRP: $49   Merino 330 Beanie • Total weight: 1.7 oz. MSRP: $40 Available: July 17th, 2023   Learn more about SITKA Gear here.   ### About SITKA Gear SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA enhances the full life experience of the hunter.

HARDY MARKSMAN Z FLY ROD WINS TOP HONOR AT ICAST 2023

 

FOR IMMEDIATE RELEASE   HARDY MARKSMAN Z FLY ROD WINS TOP HONOR AT ICAST Beating out stiff competition, the Hardy Marksman Z captures prestigious Best in Category Win for Fly Fishing Rod at ICAST 2023   ORLANDO, FL. (JULY 12, 2023) – The Hardy Marksman Z Fly Rod, designed to be an angler's ally in the unpredictable and varied challenges of the saltwater environment, has won the prestigious ICAST Best in Category for Fly Rod Award. The Marksman Z, which has been meticulously crafted in partnership with some of the world's finest saltwater guides, seasoned anglers, and industry legends is the perfect tool for your moment in salt. Built with Sintrix FLT that is applied to an updated mandrel design, the Hardy Marksman Z Fly Rod stands up to the most demanding saltwater conditions offering the reliability needed for everything from Gold Cups to Grand Slams and a thousand different challenges in between. Regardless of the changing tides or shifting winds, the Hardy Marksman Z is your steadfast companion in the saltwater world. “The Hardy team spent many hours and days on the water listening to the concerns of our best anglers. We knew we had to replace the Zane Pro, and that was a challenge,” said Jim Murphy, Director of Fly Fishing for Hardy. “We had to develop new materials, new tapers, and test them with the most demanding anglers. The feedback we received was that they could not believe we improved on the Zane Pro. We are happy to maintain our position as the best saltwater fly rod in the world.” Key Features: Sintrix FLT on an updated mandrel design Increased lifting power in the lower section  Reduced overall in-hand weight Easy to load yet fast tip recovery for more accurate casts under pressured situations Hybrid ring specification that blends durability and practicality using both Cerecoil and recoil stripper guides Aluminum uplocking reel seat with easy to grip locking nuts to ensure a solid reel fit MSRP: Starting at $995 Available:  September 2023 Experience the strength, agility and durability of the all-new Hardy Marksman Z Fly Rod and feel the difference in every cast. To learn more about Hardy Fly Fishing, click here. For more information about the 2023 new products from all the Pure Fishing brands, including downloadable press releases, spec sheets, images and logos, click here.                                                            ### About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Fin-Nor Eyewear - Pure Fishing Press Release 6 July 2023

 

FOR IMMEDIATE RELEASE

Columbia S.C. (July 6, 2023) - Fin-Nor eyewear enhances fishing capabilities by providing optimal performance and eye protection under the harshest conditions, boasting advanced visibility features for sight fishing and superior lens technology. Purpose-built for anglers, Sportfisher, the newest Fin-Nor sunglasses model, will enter into the New Product Showcase eyewear category at ICAST 2023. Sportfisher redefines comfort and functionality, offering an exceptional visual experience on the water.    Fin-Nor is made for the fishing lifestyle empowering anglers to catch more fish with gear they can rely on. The Sportfisher sunglasses exemplify this commitment to helping people see beneath and beyond with all-day comfort in style.   The Fin-Nor Sportfisher features Lateral Line lens technology engineered to enhance sight without distortion. This technology gives anglers a clear advantage by making it easier to identify what's happening on and beneath the water's surface while reducing eye fatigue. The lenses are designed to decrease blue light transmission and glare, enabling anglers to have exceptional vision in foggy, hazy, or sunny conditions. With the right pair of sunglasses, anglers can improve their chances of a successful fishing experience even under challenging circumstances.   "The Fin-Nor Lateral Line Polarized Polycarbonate lens is built to perform on the water and proven to be 2X more scratch-resistant than our closest competitors*," said Steve Woolf, Category Manager for Fin-Nor. "Inspired by the barriers watermen and women face while pursuing their passion, Fin-Nor delivers superior lens technology designed to perform and provide all-day comfort while lending stylish function."   *Based on the Bayer (Alundum 10-SQ) scratch resistance test by Colts Laboratories.  An oleophobic/hydrophobic coating on both sides of the lens reduces the negative impacts of smudging, dust, and spray to prevent permanent scratching. A 7-layer anti-reflective coating on glass lenses and a 5-layer coating on polycarbonate lenses, which blocks 99.7% of reflections and 100% of UVA and UVB rays The most accurate, distortion-free view of your surroundings that cuts through mist and haze. Fin-Nor has designed the Sportfisher frames with adjustable nose pads, rubber temple tips, and integrated spring hinges to ensure all-day comfort. These features provide a snug but comfortable fit, allowing anglers to wear the sunglasses throughout the day without discomfort. The frames are constructed with lightweight, bio-based grilamid and megol materials, ensuring durability and a barely-there feel, so anglers can focus more on the tasks at hand and spend less time worrying about their sunglasses.   For more information about Fin-Nor Eyewear, please click here.     Sportfisher Models and Styles: Lens options: gray or copper (glass or polycarbonate) Mirror options: blue, green, or silver Frames colors: matte black and matte sienna tortoise Available: Now MSRP: $189-$259   ### About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Hardy Sovereign Fly Reel - Pure Fishing Press Release 6 July 2023

 

FOR IMMEDIATE RELEASE

HARDY REINVENTS A CLASSIC WITH RELEASE OF THE SOVEREIGN FLY REEL Rediscover timeless excellence with the remake of the bestselling Hardy fly reel of all times   COLUMBIA, S.C. (July 6, 2023) – The return of a legend – a reimagined version of the most popular Hardy freshwater fly reel series ever. This highly-anticipated reintroduction marks the first time this Hardy reel, true to its original design and unchanged since the 1970s, is made available to anglers after decades. The remastered Hardy reel features all the hallmarks that made it a favorite amongst the fly angling community, including its famed captivated half-cage design. But the remastered reel doesn’t just rest on its laurels. It comes packed with a host of modern innovations, meticulously engineered in England, to elevate the fishing experience to a new level. One of these cutting-edge advancements is the powerful self-lubricating, sealed disc drag system, exerting over 5lbs of force while remaining super smooth and reliable. This gives the reel an impressive edge, ensuring every catch is managed with confidence, control, and precision. Adding to this is the newly incorporated on/off clicker, allowing for not only ease of adjustment and enhanced precision during casts and retrieves, but the ability to silence the outgoing clicker if preferred. The reel also boasts a fast and tool-free left or right hand selector lever change, as well as dual stainless-steel bearings for an ultra-smooth, ultra-fast retrieve, putting an end to challenging reeling experiences. The Hardy Sovereign Reel will be available in two classic colors – Spitfire and Black, and in four sizes. This offering nods to the original design, reaffirming Hardy's commitment to preserving the timeless aesthetics that our anglers have come to love. "With the reintroduction of this best-selling Hardy reel, we're merging the trusted design of the past with the advanced technology of today," said Jim Murphy, Director of Fly Fishing for Hardy. "We believe in celebrating our history, while constantly innovating for the future, and this reel stands testament to that philosophy." FEATURES: ●    Made by Hardy Bros Master Craftsmen in Alnwick, England ●    Self-lubricating, sealed disc drag system which is smooth and reliable ●    Fast, tool free left or right hand selector lever change ●    Outgoing click can be silenced via a “poachers” switch ●    Engineered from bar stock aluminum ●    Deep anodized finish ●    Supplied in a Hardy neoprene reel pouch MSRP: Starting at $750.00 Available: September 2023 Experience the fusion of nostalgia and innovation with the remastered Hardy Sovereign Reel, and make your freshwater fly fishing experiences that much more memorable. For more information about Hardy Fly Fishing, please click here. ### For an exclusive look at the Hardy Sovereign Fly Reel and the entire lineup of new fly fishing gear from Hardy, please consider joining Hardy and the rest of the Pure Fishing brands for an exclusive preview of its New Product Showcase entries at On the Water from 10 a.m. to 2 p.m. on Tuesday, July 11 at the Orange County Convention Center (OCCC) North Building Ponds. Also join us at the Pure Fishing press conference in Room S310 A-B of the OCCC, at 3:30 p.m. to hear directly from some of the biggest brands in the fresh and saltwater fishing industries. And finally, please consider voting for the Hardy Sovereign Fly Reel at the ICAST New Product Showcase starting Tuesday, July 11. For more information about Hardy, click here. About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

ALL-NEW HARDY MARKSMAN Z FLY ROD - Pure Fishing Press Release 5 July 2023

 I received a new press release from the folks at Hardy this morning!  Looks like they're introducing a new line of Saltwater Fly Rods!  I hope they'll have them at ICAST, I can't wait to check these out!

FOR IMMEDIATE RELEASE

INTRODUCING THE ALL-NEW HARDY MARKSMAN Z FLY ROD Redefining Performance in Saltwater Fishing   COLUMBIA, S.C. (July 5, 2023) – Just in time for those saltwater flats trips, the Hardy Marksman Z Fly Rod is a groundbreaking addition to our premier saltwater rod range. This innovative rod leverages the latest in performance materials to deliver a level of strength, reduced weight, and durability unmatched in the market. The Hardy Marksman Z Fly Rod is designed to be an angler's ally in the unpredictable and varied challenges of the saltwater environment. From calm, early morning runs to windy afternoons, the Hardy Marksman Z ensures an optimal cast, even from an unstable platform.  This rod is designed with a unique blend of feel, power, and recovery, resulting in a product that promises an unrivaled fishing experience. As a hundred pounds of chrome goes airborne, or as six pounds of silver leaves the flat as if fired from a gun, you can be confident that the Marksman Z in your hand can do the job and, of course, the adrenaline rush is guaranteed.  This exceptional blend of characteristics was brought to life through a collaborative design process. In partnership with some of the world's finest saltwater guides, seasoned anglers, and industry legends, we've crafted the Hardy Marksman Z to be the perfect tool for your perfect moment in salt. Built with Sintrix FLT that is applied to an updated mandrel design, the Marksman Z was created with a strong butt section that gives you increased lifting power in the lower section of the rod making it strong enough to pull big fish from cover yet extremely light in the hand. The Hardy Marksman Z Fly Rod stands up to the most demanding saltwater conditions, offering the reliability needed for everything from Gold Cups to Grand Slams and a thousand different challenges in between. Regardless of the changing tides or shifting winds, the Hardy Marksman Z is your steadfast companion in the saltwater world. "We're delighted to introduce the Hardy Marksman Z, the newest addition to our superior range of fishing rods," said Jim Murphy, Director of Fly Fishing for Hardy. "Our goal is to provide anglers with the best possible equipment that can stand up to any condition, and we believe the Hardy Marksman Z Fly Rod exemplifies this commitment." Features:  Sintrix FLT on an updated mandrel design Increased lifting power in the lower section  Reduced overall in-hand weight Easy to load yet fast tip recovery for more accurate casts under pressured situations Hybrid ring specification that blends durability and practicality using both Cerecoil and recoil stripper guides Aluminum uplocking reel seat with easy to grip locking nuts to ensure a solid reel fit MSRP: Starting at $995 Available:  September 2023   Experience the strength, agility and durability of the all-new Hardy Marksman Z Fly Rod and feel the difference in every cast. To learn more about Hardy Fly Fishing, click here. ### For an exclusive look at the Hardy Marksman Z and the entire lineup of new fly fishing gear from Hardy, please consider joining Hardy and the rest of the Pure Fishing brands for an exclusive preview of its New Product Showcase entries at On the Water from 10 a.m. to 2 p.m. on Tuesday, July 11 at the Orange County Convention Center (OCCC) North Building Ponds. Also join us at the Pure Fishing press conference in Room S310 A-B of the OCCC, at 3:30 p.m. to hear directly from some of the biggest brands in the fresh and saltwater fishing industries. And finally, please consider voting for the Hardy Marksman Z at the ICAST New Product Showcase starting Tuesday, July 11. For more information about Hardy, click here.   About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

The Fly Fishing Show Atlanta 2023

Tomorrow morning kicks off the first 3-day long The Fly Fishing Show in Atlanta! I'll be doing my typical show-floor coverage, so follow along, drop comments and ask questions (and, like the pictures, it really does help). I'll do my best to respond and find the answers. And, if you're at the show, stop me and say hello, it'd be great to meet you!

Made it to The Fly Fishing Show Atlanta 2020!!

via Instagram https://www.instagram.com/p/B7_SLbeBJ5C/

Douglas Outdoors - IFTD 2019

Lots of things going on in the Douglas booth this year! They're stepping into the entry level market with a new rod to retail around $130! And, after doing so well in the 6 Weight Rod Shootout, they have entered a 5 weight that's doing very well! Congrats to the folks at Douglas!

via Instagram https://www.instagram.com/p/B3ul7k0htE0/

Rep Your Water booth - IFTD 2019

Always gotta swing through the Rep Your Water booth. They've got some great new designs out this year!

via Instagram https://www.instagram.com/p/B3r8slJB897/

The Fly Fishing Show -- Atlanta 2019

Evenin' Folks,
   Last month I hitched up the Pup and drove back up to North Georgia to attend The Fly Fishing Show Atlanta. I left St. Augustine after work on Wednesday night and boondocked at the Cracker Barrel in Perry, GA.  After enjoying Mama's Pancake Breakfast in front of the fire the next morning, I continued on to Don Carter State Park in Gainesville.
  Don Carter is the newest park in the Georgia State Parks system, but it's been open for several years now. All of the RV sites are paved, and pretty level, with electric and water hookups and a gray water dump. I made my reservation pretty early on, so I was able to get a prime site on a point stretching into Lake Lanier.  Since the leaves weren't out on the trees  yet, there was an almost unobstructed 270° view of the lake!
  After setting up the camper at the campsite, I drove up to Blairsville to visit family. I took the long way up through Helen just to enjoy the scenery. Since I was so close to the Upper Hooch and the Chattahoochee National Forest I stopped to make a couple casts in one of my old favorite spots. I didn't catch anything, but then, I really didn't expect to with high water, saltwater gear and only 5 minutes of trying!!
  The Atlanta Fly Fishing Show actually takes place in Duluth at the Infinite Energy Center and is a two-day engagement over Friday and Saturday. In between, on Friday evening, the International Fly Fishing Film Festival is held at a nearby hotel.  The IF4, as usual, had a cash bar in the lobby and, this year, they handed out fresh bags of popcorn to enjoy during the films. We were also treated to some fine pickin' from a local bluegrass ensemble while waiting for the movies to start!  I always enjoy attending the film festivals, but I can't help but thinking that a lot of the films are starting to look the same.  I hate to complain because I do enjoy them, but I'm ready for something really different.  Is the world ready for a bluegill fishing film?  Maybe something with music that doesn't make my ears ring would be nice, too.  But that's just me, I still encourage everyone to attend, especially if you can take a guest that hasn't made their mind up yet about flyfishing.  These short movies will definitely help get them hooked!!
  If you ever have the opportunity to attend one of The Flyfishing Shows near you, I highly recommend that you do. These shows are always made up of all the local shops making great deals, manufacturers demonstrating new products, clubs and organizations signing up new members, lodges and guides showcasing their services, casting ponds to try before you buy and casting demonstrations, author booths, tying demo's and full, multi-hall lecture schedules. You'd be hard pressed to see and do everything in the two days of the show!
  The Atlanta Flyfishing Show is always a blast and absolutely worth the trip! I'm already looking forward to the 2020 show and I will plan to attend. I hope you can make it! Make sure you stop me and say hi if you see me!  Please enjoy the photos, make sure you follow @TheSuburbanAngler on Instagram and Facebook to see live coverage of all the shows I attend.  And, as always, if you have any questions, comments or suggestions, please get in touch!!
  I hope you're all doing well!
    Happy Fishing!
        Nick

A good night's rest followed by a hearty breakfast in front of the fire! On the road again!!

The sunrise view from the Wolf Pup's window when I was camping at Don Carter State Park for the Atlanta Fly Fishing Show. 

All I had with me was saltwater gear, but I couldn't resist making a few casts into the Upper Chattahoochee River above Helen. That water was high, but crystal clear!! It was such a gorgeous day, if I didn't have previous plans, I would've head deeper into the National Forest and checked some of my old favorite spots!

It's showtime!!!


Checking out some cool new products in the Yeti Coolers booth! The waterproof blanket and folding chairs would be perfect for the camper and the tote bag and wheeled cooler look ideal for surf casting sessions!!

Alpharetta Outfitters had some great deals on clothes, gear, guided trips and destinations!

ARC Fishing was here for their first Atlanta The Fly Fishing Show!! Folks were stopping by to get the rundown on their innovations in fly line, leaders and tippets. They had some fantastic show deals going on, too!
 

Lots to drool over in the Stealth Craft Boats booth! 

I really like the look and feel of these Towee Boats skiffs!! And, there's really no better endorsement for a product than to get to speak with the owner/designer at these shows!

The Angling Bookstore is now on Instagram!! Give them a follow for one of the best selections of fly fishing publications going!! 

Author Steve Hudson having fun talking north Georgia fly fishing and signing his books! 

Got to hang out a bit and catch up with Mark in the Original Ty-Rite booth!! This is one of those awesome little products that you don't think you need until you use one! It's the cure for small flies and cold fingers!!  Mark also had products from other small companies on display, like Brook Fishing Equipment, Ascent Fly Fishing and Fly Trap Holder.

Talked a little shop with Mark Keller, celebrity fly tyer and creator of the Eflyz. There's still a couple slots open on the Eflyz species board that I think I'm going to try to fill in this year!! Check out these amazing hardbody flies for yourself!!

I was a little late, but thoroughly enjoyed Steve Hudson's presentation on fishing for brook trout! Look for his new book on the subject scheduled to be released this spring!!

Enjoying some mountain music while we wait for the IF4 to begin!!

Morning of Day 2 at the Atlanta Fly Fishing Show! The Fly Fishers International booth is already buzzing with new tyers learning the fly tying basics! 

The Sisters On The Fly are showing one of their incredible, vintage travel trailers!

Legend Dave Whitlock demonstrating the tying techniques that go into his Vortex Divers.

Made a stop at the Mauser Fly Fishing booth to check out the new Arete line of trout rods! Their first rod line, The Waterman, was an incredible casting rod, so I have no doubt the Arete will be equally adept!! The guys at Mauser have some great plans for the near future, so it's definitely a brand to watch!!
 

The Unicoi Outfitters booth is always very popular!! They even had a raffle for a Nacoochee Bend self-guided trip!! Have you seen the fish from Nacoochee bend?!?!?

Catching James mid-donut and David tying up some bugs in the River Through Atlanta booth! These guys are the pros for fishing the Chattahoochee River and all of North Georgia!

Checking out the Santee Boats booth. Great looking skiffs with some awesome option packages and rigged to order! The full led light package is a great touch!

Bob Clouser demonstrating casting techniques on the casting pond!

Tyer's Row is always hotbed of activity!! 

The Seigler Reels booth has stayed very busy throughout the show. Have you seen their award winning line of big game fly reels?

The folks that protect this amazing urban fishery were hard at it signing up new members! 

Author Jim Mize read an excerpt from his book, A Creek Trickles Through It, after giving pro tips on making your catch seem larger in stories and photos! I may have to test a few of his techniques... I'm sure a lot of folks on Instagram already have!! 

Enjoyed a fascinating presentation on bonefishing the Bahamas with Oliver White. Go ahead and add this trip to the bucket list! 

My buddy Todd Arnold ( @615groundpounder ) spent the weekend on Tyer's Row tying up some mean looking Game Changers!