The refreshed Merino base layer collection creates a simple, intuitive and easy-to-shop system featuring all of the properties consumers love about wool with the added value of a more durable, longer lasting ArmorSpun wool material. BOZEMAN, MT. (July 17, 2023) – Merino wool base layers have long been relied on for key features like temperature regulation, breathability and odor resistance properties, with one drawback—longevity. Now, SITKA, the leader in high-performance hunting apparel, is introducing its new ArmorSpun Merino Wool that allows for the best of both worlds with materials built for rigorous, extended use while maintaining the properties of wool that outdoor adventurers demand in the field. The Core Merino Collection features a simple, intuitive and easy-to-shop three-tiered system that allows consumers to easily adapt their comfort level given their day-to-day needs. Unlike other wool products, the easy-care Merino fabric is pre-shrunk and can be washed with other active gear with options in three weights - 120 gram, 220 gram and 330 gram - the SITKA Core Merino Collection offers endless possibilities when worn on their own during warmer early season temperatures or as foundational base layers in colder late season weather. “Merino wool base layers have long been sought out by outdoor enthusiasts for their exceptional qualities. However, longevity has been a common concern,” said Chris Derrick, Product Manager at SITKA Gear. “With our ArmorSpun Merino Wool, we have bridged the gap, creating materials that improve durability while preserving the properties of wool that are indispensable.” Core Merino 120 Series The Core Merino 120 Series, the lightest of the three series, is expertly designed for demanding outdoor activities. Whether worn independently during early season warmth or as a foundational base layer as temperatures drop, the 120 series offers a range of options, including four men’s and two women’s variations, to suit individual preferences. Men’s Core Merino 120 LS Crew • Low-profile integrated thumb holes for easy layering • Snag-preventative stitching along sleeves resists abrasion from your pack • Total weight: 6.1 oz. MSRP: $119 Men’s Core Merino 120 SS Crew • Snag-preventative stitching along sleeves resists abrasion from your pack • Total weight: 4.8 oz. MSRP: $89 Men’s Core Merino 120 Hoody • Snag-preventative stitching along sleeves resists abrasion from your pack • Contoured hood for coverage and concealment • Breathable merino wool mesh facemask for concealment • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 8 oz. MSRP: $169 Men’s Core Merino 120 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 4.7 oz. MSRP: $119 Women’s Core Merino 120 LS • Low-profile integrated thumb holes for easy layering • Total weight: 4.4 oz. MSRP: $119 Women’s Core Merino 120 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 3.5 oz. MSRP: $119 Core Merino 220 Series The Core Merino 220 series is built for rigorous use and is the middle of the three weights, making it the most versatile. It’s perfect on its own in mild conditions or as a foundational base layer when the weather gets cold. The 220 series includes three options for men and a half-zip in women's sizes. Men’s Core Merino 220 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 11.1 oz. MSRP: $199 Men’s Core Merino 220 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 7.8 oz. MSRP: $129 Men’s Core Merino 220 Boxer • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 4.6 oz. MSRP: $60 Women’s Core Merino 220 Half-Zip • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 8.5 oz. MSRP: $199 Core Merino 330 Series The Core Merino 330 series is built for rigorous use and is the warmest of the three weights. Built with a recycled synthetic interior, the result is an ideal foundational base layer that prevents the clammy and itchy feeling often associated with heavyweight wool. Men’s Core Merino 330 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 15 oz. MSRP: $219 Men’s Core Merino 330 Hoody • Contoured hood for coverage and concealment • Low-profile hand warmer pocket • Breathable merino wool mesh facemask for concealment • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 18.7 oz. MSRP: $249 Men’s Core Merino 330 Bottom • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 11.3 oz. MSRP: $139 Men’s Core Merino 330 Zip-Off Bottom • ¾-length design eliminates bunching around your boot tops • Full-length side zips make for easy on/off without removing your boots • Color coded waistband tabs for correct alignment of side zippers • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 10.9 oz. MSRP: $159 Women’s Core Merino 330 Half-Zip • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 12.4 oz. MSRP: $219 Women’s Core Merino 330 Hoody • Contoured hood for coverage and concealment • Low-profile hand warmer pocket • Breathable merino wool mesh facemask for concealment • Snag-preventative stitching along sleeves resists abrasion from your pack • Zippered chest pocket safely stores your valuables • Low-profile integrated thumb holes for easy layering • Total weight: 16.8 oz. MSRP: $249 Women’s Core Merino 330 Legging • Low-profile flatlock stitching for next-to-skin comfort • Total weight: 8.8 oz. MSRP: $139 Merino 330 Glove • Touch screen compatible Ax® Connect thumb and forefinger • Total weight: 2.2 oz. MSRP: $49 Merino 330 Beanie • Total weight: 1.7 oz. MSRP: $40 Available: July 17th, 2023 Learn more about SITKA Gear here. ### About SITKA Gear SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA enhances the full life experience of the hunter. |