Hardy Sovereign Fly Reel - Pure Fishing Press Release 6 July 2023

 

FOR IMMEDIATE RELEASE

HARDY REINVENTS A CLASSIC WITH RELEASE OF THE SOVEREIGN FLY REEL Rediscover timeless excellence with the remake of the bestselling Hardy fly reel of all times   COLUMBIA, S.C. (July 6, 2023) – The return of a legend – a reimagined version of the most popular Hardy freshwater fly reel series ever. This highly-anticipated reintroduction marks the first time this Hardy reel, true to its original design and unchanged since the 1970s, is made available to anglers after decades. The remastered Hardy reel features all the hallmarks that made it a favorite amongst the fly angling community, including its famed captivated half-cage design. But the remastered reel doesn’t just rest on its laurels. It comes packed with a host of modern innovations, meticulously engineered in England, to elevate the fishing experience to a new level. One of these cutting-edge advancements is the powerful self-lubricating, sealed disc drag system, exerting over 5lbs of force while remaining super smooth and reliable. This gives the reel an impressive edge, ensuring every catch is managed with confidence, control, and precision. Adding to this is the newly incorporated on/off clicker, allowing for not only ease of adjustment and enhanced precision during casts and retrieves, but the ability to silence the outgoing clicker if preferred. The reel also boasts a fast and tool-free left or right hand selector lever change, as well as dual stainless-steel bearings for an ultra-smooth, ultra-fast retrieve, putting an end to challenging reeling experiences. The Hardy Sovereign Reel will be available in two classic colors – Spitfire and Black, and in four sizes. This offering nods to the original design, reaffirming Hardy's commitment to preserving the timeless aesthetics that our anglers have come to love. "With the reintroduction of this best-selling Hardy reel, we're merging the trusted design of the past with the advanced technology of today," said Jim Murphy, Director of Fly Fishing for Hardy. "We believe in celebrating our history, while constantly innovating for the future, and this reel stands testament to that philosophy." FEATURES: ●    Made by Hardy Bros Master Craftsmen in Alnwick, England ●    Self-lubricating, sealed disc drag system which is smooth and reliable ●    Fast, tool free left or right hand selector lever change ●    Outgoing click can be silenced via a “poachers” switch ●    Engineered from bar stock aluminum ●    Deep anodized finish ●    Supplied in a Hardy neoprene reel pouch MSRP: Starting at $750.00 Available: September 2023 Experience the fusion of nostalgia and innovation with the remastered Hardy Sovereign Reel, and make your freshwater fly fishing experiences that much more memorable. For more information about Hardy Fly Fishing, please click here. ### For an exclusive look at the Hardy Sovereign Fly Reel and the entire lineup of new fly fishing gear from Hardy, please consider joining Hardy and the rest of the Pure Fishing brands for an exclusive preview of its New Product Showcase entries at On the Water from 10 a.m. to 2 p.m. on Tuesday, July 11 at the Orange County Convention Center (OCCC) North Building Ponds. Also join us at the Pure Fishing press conference in Room S310 A-B of the OCCC, at 3:30 p.m. to hear directly from some of the biggest brands in the fresh and saltwater fishing industries. And finally, please consider voting for the Hardy Sovereign Fly Reel at the ICAST New Product Showcase starting Tuesday, July 11. For more information about Hardy, click here. About Pure Fishing Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.