Friday, June 07, 2024

His Royal Highness, King Charles III, Honors Hardy, Fly Fishing with Prestigious Royal Warrant -- Press Release 06/06/24


His Royal Highness, King Charles III, Honors Hardy, Fly Fishing with Prestigious Royal Warrant

Alnwick, UK (June 5, 2024) - In a move steeped in tradition and reverence, HM King Charles III has bestowed upon Hardy, the iconic flyfishing brand, the esteemed Royal Warrant. This honor signifies an exceptional recognition of the brand's unwavering commitment to delivering excellence and innovation in the realm of fly fishing tackle.

The Royal Warrant, a rare and prestigious honor, stands as a hallmark of exceptional service and quality bestowed by members of the British Royal family. It is a tradition dating back centuries, reserved for brands and suppliers who have demonstrated unparalleled dedication and craftsmanship in their respective fields. This is the first round of royal warrants for HM Charles III as King of the British throne–honoring only 145 distinguished companies. Hardy, with its rich heritage and legacy spanning generations, has now been granted its eighth Royal Warrant, with four previous warrants specifically recognizing the brand's excellence in supplying fishing tackle to members of the British Royal family. This latest honor, bestowed by His Majesty the King, represents the pinnacle of recognition for Hardy's continued commitment to excellence and serves as the ultimate seal of approval, affirming Hardy's dedication to quality and craftsmanship.

"We are deeply honored to receive this Royal Warrant from HM The King," said John Henderson, Commercial Director for Hardy. "It is a testament to our ongoing commitment to providing anglers with the finest quality fly fishing tackle, and we are proud to uphold the standards set forth by the Royal family."

Hardy's dedication to innovation and tradition has made it a beloved name among anglers worldwide and elevated its reputation to new heights. This Royal Warrant further cements its position as a leading authority in the world of fly fishing.

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About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

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