Monday, May 20, 2024

Whitewater Fishing Lightweight Tech Hoodie Collection -- Press Release 20 May 2024

Expansion by Popular Demand

Whitewater Fishing adds new neutral color to its surging Lightweight Tech Hoodie collection.

MUSKEGON, Mich. (March 20, 2024) – Lightweight performance fishing shirts provide comfortable and versatile protection from the sun’s harmful rays while wicking moisture to keep warm-weather anglers cool during the heat of the hunt. But many so-called fishing tech shirts have a downside. It’s called permastink. The lightweight polyester that performs so well in warm temperatures has a very small pore structure that can trap and tightly grip bacteria and odor molecules. Once trapped, these odors can be difficult or impossible to remove, even with repeated washings.


Whitewater’s Lightweight Tech Hoodie delivers anglers a triple dose of technology to keeps anglers dry, protected from solar radiation, and smelling fresh. Our 100% polyester interlock fabric delivers supreme, next-to-skin comfort, while wicking perspiration to keep anglers comfy and dry. UPF 30 provides both UVA and UVB skin protection that effectively blocks over 96% of ultraviolet radiation. Finally, an antimicrobial treatment controls and prevents odors, including permastink that can infiltrate untreated polyester garments.

Whitewater’s stretchy material is like witchcraft, too. Silky smooth to the touch. And it maintains its athletic fit after numberless wearing and washing. Functions like another layer of skin, one that protects you from the sun and draws moisture away.

In these economic times when every purchase is under scrutiny, these top-shelf fishing shirts pass the performance and practicality tests.

Lightweight Tech Hoodie FEATURES:100% Polyester interlock fabric
Moisture wicking for comfort and fast drying
UPF 30 solar protection
Antimicrobial treatment controls and prevents odors
Tailored fit for comfort and mobility
Available in five sizes, men’s SM-3X
Available in Blue, Gray, and NEW Olive Heather


View Online Version


Whitewater performance fishing apparel gives anglers distinct advantages whenever Mother Nature’s unpredictability conspires to ruin angling adventures. Whether faced with wind, rain, snow, sun, or extreme temperatures, Whitewater apparel equips anglers with the ability and confidence to overcome the elements, so they apply their focus and energies on fighting fish, not the conditions. Whitewater is a brand by Nexus Outdoors, headquartered in Muskegon, Michigan, USA. Learn more and order at


Noel Vick

Traditions Media, LLC


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