1921 Wide Spool Perfect Fly Reel -- Press Release 10 Sept 2024

 

FOR IMMEDIATE RELEASE Hardy Perfects the Perfect: The 1921 Wide Spool Perfect Fly Reel Gets an Upgrade

COLUMBIA, S.C. (Sept 10, 2024) - For over 135 years, Hardy has been the name synonymous with “Perfect” fly reels. Never content, the Hardy engineers consistently strive for enhancements in their search for true perfection. Today, Hardy is excited to announce the latest addition to its legendary lineup: the upgraded 1921 Wide Spool Perfect fly reel. Already celebrated as the epitome of excellence in fly fishing reels, this iconic reel has been finely tuned to offer even greater precision, durability, and versatility – enhanced with a nod to the past, ensuring that it remains, well, perfect for years to come. At the core of this upgraded model is the 1921 Perfect check mechanism, a signature feature that has long been celebrated for its precision and reliability among fly fishing aficionados. This classic mechanism has been refined to offer smoother performance, ensuring that anglers continue to enjoy the seamless experience they have come to expect from the Hardy Perfect. The polished brass/bright nickel-plated revolving line guard is a showpiece and adds a nod to the past when old fly lines would pick up debris and degrade the line guard. While a revolving line guard isn’t necessary with today’s modern fly lines, this added touch is the perfect addition marrying historical charm with Hardy’s impeccable craftsmanship. But it’s not just the mechanics that make this reel stand out. The two-toned anodized finish, inspired by the elegant designs of the 1930’s, adds a layer of sophistication and durability, ensuring that the 1921 Wide Spool Perfect is as tough as it is stylish. This upgraded finish complements the reel’s construction, which features bar stock aluminum and a naval brass one-piece spindle – ingredients that make it a reel worth passing down for generations to come. The 1921 Wide Spool Perfect is available in quarter inch size increments starting at 3” and going to 4” and come in both right- and left-hand models. Whether you target small wild trout or bigger game, there’s a Perfect for every purpose. And when it’s time to pack it up and go home for the day, the reel comes housed in a soft leather, sheepskin-lined Hardy reel pouch – keeping your Perfect in pristine condition. With the latest upgrade, Hardy has once again perfected perfection. The 1921 Wide Spool Perfect is a blend of tradition and innovation, allowing anglers to enjoy the best of Hardy’s heritage while benefiting from today’s modern advancements. HARDY 1921 WIDE SPOOL PERFECT KEY FEATURES • 1921 Perfect check mechanism • Revolving line guard • Classic wide spool design • Machined from bar stock aluminum with navel brass 1pc spindle • Deep anodized two-tone finish • Available in left- and right-hand wind models • Supplied in a soft leather, sheepskin-lined Hardy reel pouch MSRP: $795.00 - 895.00 AVAILABLE: September 2024 For more information about Hardy products, visit www.HardyFishing.com.

The Hardy Resonate: A New Era of Lightweight Precision - Press Release 28 Aug 2024

 

FOR IMMEDIATE RELEASE The Hardy Resonate: A New Era of Lightweight Precision Hardy blends tradition with innovation in its newest lightweight offering perfect for light lines

COLUMBIA, S.C. (August 28, 2024) – Hardy, the name synonymous with fly fishing excellence for over a century, announces the launch of the Resonate, the newest addition to their lineup of freshwater fly reels. The Resonate is not just another fly reel; it is the culmination of Hardy’s ongoing dedication to innovation and tradition, combining lightweight precision with the classic craftsmanship that has defined the Hardy brand for generations. Hardy has long been celebrated for its iconic click check reels, which have graced the hands of discerning anglers around the world. The Resonate takes this legacy a step further, delivering what is arguably their finest lightweight performance reel yet. Blending durability, performance, and that unmistakable Hardy sound, the Resonate brings to life a reel that truly lives up to its name – it resonates with the heartbeat of angling tradition.  The Resonate features a large arbor design, meticulously machined from bar stock aluminum to ensure a perfect balance of strength and lightness. The innovative adjustable click check system, fitted with all-metal load-bearing components, offers anglers total control, whether they’re battling a small stream trout or a big river’s wild steelhead. And with a simple, quick left-to-right conversion, the Resonate is as versatile as it is elegant. At the heart of the Resonate is a commitment to performance without compromise. This reel is designed to be the lightest and most reliable freshwater option available, making it ideal for light line fishing styles. The enclosed line guard frame prevents thin lines, mono rigs, and long leaders from slipping between the frame and spool, while the low startup inertia protects light tippets. The click check mechanism has the largest range of drag adjustability of any performance click check reel Hardy has ever made, making the Resonate as functional as it is beautiful.  For many anglers, the sound of a Hardy reel is as much a part of the experience as the catch. The Resonate preserves this aspect with its adjustable click check mechanism, producing that classic Hardy sound – a sound that not only echoes across rivers but resonates deeply with those who appreciate the finer things in life. The Hardy Resonate is available in three sizes (3000, 4000, and 5000) to cover light weights 1 through 5, Whether you’re a well-seasoned angler or new to the sport, the Resonate is designed to enhance your experiences with the perfect blend of tradition and modern performance. HARDY RESONATE KEY FEATURES • Lightweight but durable design • Enclosed line guard frame • Adjustable click check mechanism • Low start up inertia • Push off spool release • Simple left/right conversion MSRP: $330.00 AVAILABLE: September 2024 For more information about Hardy products, visit www.HardyFishing.com.

Hardy Averon - Press Release

 

FOR IMMEDIATE RELEASE Hardy Averon – Perfection in the Form of a Freshwater Fly Reel Ultra-lightweight reel utilizing Hardy's proven multi-pad disc drag system

COLUMBIA, S.C. (July 10, 2024) - For over 150 years, Hardy has remained the top brand for fly anglers who demand nothing but the best in fishing gear. Known for its unmatched craftsmanship and innovation, Hardy continues to set the standard for meticulously crafted fly gear with the introduction of the Hardy Averon. This reel, which is the core of the Hardy freshwater performance reel range, is an ultra-lightweight disc drag fly reel that delivers the quality and reliability that are the hallmarks of the Hardy brand. Available in half-frame and full-cage models, this new reel offers exceptional performance and versatility for freshwater anglers. The Hardy Averon reel replaces the Hardy Ultradisc fly reel with updated and improved features that set the standard for performance freshwater fly reels. The more durable frame is designed to carefully blend performance, balance, and fishability. This large arbor reel features an open, half-frame design on all models but two – allowing for weight reduction and easy spool changes when different line sizes are required. For specialty applications utilizing thin lines, a closed frame design can be found in the 5000 EN (Euro Nymphing) and 9000 size models where a full-cage is employed for ultra-long leaders, Euro Nymphing, and Spey fishing.   The full cage Euro Nymph model features an interchangeable weight system that allows the angler the ability to fine-tune the rod’s in-hand balance. The 5000EN model also employs a larger arbor than the standard 5000 size – requiring less backing for thin lines and reducing line coils. The 5000EN and standard 5000 size spools are interchangeable and sold separately, allowing anglers to mix and match for their ideal setup.   The Averon has a buttery smooth drag featuring a large and easy-to-adjust drag knob that provides definitive clicks between settings. The drag system is unregulated allowing for fine adjustments, yet the 2.5 turn knob provides quick adjustments. With very low startup inertia, this reel delivers incredible fish-stopping power at a weight that feels balanced in hand.   The Hardy Averon comes in two colors – titanium with gold accents and black with gunmetal accents (varies by size). HARDY AVERON KEY FEATURES Lightweight high-performance disc drag Open frame design (except 9000 & Euro models) Silky smooth, enclosed multi pad disc drag system 2.5 turn indexed drag for quick & precise drag adjustments Ultra-low start up inertia  MODELS: HREAVER30TI • HREAVER50TI • HREAVER70TI • HREAVER90TI • HREAVER30BK • HREAVER50BK • HREAVER70BK MSRP: $395.00 - $450.00 AVAILABLE: August 2024   HARDY EURO AVERON KEY FEATURES Super large arbor, narrow spool design Full cage frame Reduced frame tolerances to reduce line escape Supplied with 3-optional balance weights | 0.6oz • 1.2oz • 1.8oz Optimized for ‘in-hand’ balance MODEL: HRAVER50EN MSRP: $395.00 AVAILABLE: August 2024   For more information about Hardy products, visit www.HardyFishing.com.

His Royal Highness, King Charles III, Honors Hardy, Fly Fishing with Prestigious Royal Warrant -- Press Release 06/06/24

FOR IMMEDIATE RELEASE



His Royal Highness, King Charles III, Honors Hardy, Fly Fishing with Prestigious Royal Warrant

Alnwick, UK (June 5, 2024) - In a move steeped in tradition and reverence, HM King Charles III has bestowed upon Hardy, the iconic flyfishing brand, the esteemed Royal Warrant. This honor signifies an exceptional recognition of the brand's unwavering commitment to delivering excellence and innovation in the realm of fly fishing tackle.

The Royal Warrant, a rare and prestigious honor, stands as a hallmark of exceptional service and quality bestowed by members of the British Royal family. It is a tradition dating back centuries, reserved for brands and suppliers who have demonstrated unparalleled dedication and craftsmanship in their respective fields. This is the first round of royal warrants for HM Charles III as King of the British throne–honoring only 145 distinguished companies. Hardy, with its rich heritage and legacy spanning generations, has now been granted its eighth Royal Warrant, with four previous warrants specifically recognizing the brand's excellence in supplying fishing tackle to members of the British Royal family. This latest honor, bestowed by His Majesty the King, represents the pinnacle of recognition for Hardy's continued commitment to excellence and serves as the ultimate seal of approval, affirming Hardy's dedication to quality and craftsmanship.

"We are deeply honored to receive this Royal Warrant from HM The King," said John Henderson, Commercial Director for Hardy. "It is a testament to our ongoing commitment to providing anglers with the finest quality fly fishing tackle, and we are proud to uphold the standards set forth by the Royal family."

Hardy's dedication to innovation and tradition has made it a beloved name among anglers worldwide and elevated its reputation to new heights. This Royal Warrant further cements its position as a leading authority in the world of fly fishing.

For more information, please visit Hardyfishing.com

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Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.